Why do customers choose your company? That’s becoming a key question for many companies with recognition that Customer Experience Management (CEM) is increasingly important in manufacturing.
CEM has been identified as a key driver of customer loyalty and profitable growth, is a trending topic in the manufacturing industry. But for many manufacturers this is still a greenfield operation. So where do you stand and how do you get started?
It does not matter whether you’re just getting started, or already well on your way, this Service Innovation Project is meant to help you move one step forward towards designing, selling and delivering high value services, which are also perceived as such.
Get best practice advice from the Service Innovation Project and benefit from the experience of many industry leaders.
Dominique Rossi-Chevrel, Chief Innovation Officer, IBM Services Europe, will share the secret on how IBM uses innovation as strategic CX driver to leverage customer insight and improve customer loyalty while Maarten Dekker, Service Director Benelux, Abbott Diagnostics will tell you about their daring vision and strategy which enabled them to achieve short term results.Other industry leaders and academic professionals on the agenda include:
- Thierry Rober, Head of Customer Loyalty, Bobst.
- Marcos Garcia de la Torre, EMEA Service Vice President, Voith Paper GmbH &Co.
- Lars Bruinsma, Independent Strategic Procurement Consultant, Marel
- Dr. Dominik Mahr, Scientific Director, Service Science Factory
Follow this link
to get the full agenda. Or click here
to learn more about Noventum’s Service Innovation Programme.
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