Month: July 2020

Think Tank Sessions

Making Servitization Work

Making Servitization Work Understanding the why of servitization is on the surface a relatively easy task. However, get a firm grip on the how is something that is of use for a far more select few organisations…  As we’ve seen so far within the series of features from this particular Field Service News Think Tank...

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Think Tank Sessions

What is Driving the Move to Servitization

What is Driving the Move to Servitization Given the challenges in both implementing and selling servitization based strategies (both internally and externally), why is there such durable traction driving the concept forwards? Largely this could be attributed to the fact that the companies that have got ‘it’ right have not...

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Think Tank Sessions

Selling the Concept of Servitization

Selling the Concept of Servitization Perhaps the biggest hurdle companies face when it comes to innovation is convincing others, especially customers, to get on board with the vision… Often companies wait for the proof of concept before they to sign up. After all, nobody wants to be the fool that backed an untested project –...

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Think Tank Sessions

Reframing the Service/Product Conversation

Reframing the Service/Product Conversation The dichotomy between sales and service is changing beyond recognition. However, we must remember that in a servitized world sales and service are two parts of a much more cohesive whole…  One of the most significant shifts within the field service industry within decades has been the...

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Think Tank Sessions

The Multiple Challenges of Servitization

The Multiple Challenges of Servitization It is of course a massive understatement to say that servitization is a challenging strategy for field service companies to implement. However, what makes the conversation even more complex is that when it comes to servitization there really is no one-size-fits-all approach… Servitization is...

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