The Importance of Service Marketing Ft. Michael Blumberg
Interview: The Importance of Service Marketing Ft. Michael Blumberg (2021) Add to Your Personal Library (0) Click Category to Bookmark Public CategoryPrivate Category Public CategoryPrivate…
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Challenges and Issues in Service Marketing
Is marketing service excellence an endless battle? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg,…
The Importance of SLAs in Field Service: Ensuring Profitability, Sustainability, and Extended Service Offerings through Technology
Michael Blumberg explores the importance of SLAs in field service, discusses the challenges of maintaining healthy profit margins and pricing, and pro…
What Should Service Directors Focus on to Achieve Successful Service Marketing?
Is your service marketing on target? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President…
#fsn20 – The 20 most influential people in field service: 2017 edition
The 20 most influential people in field service: 2017 edition Who are the most influential people in the global field service sector that you need to pay…
Up Time as a Service: The New Normal Expectation for Field Service
Up Time as a Service: The New Normal Expectation for Field Service In this article for Field Service News, Michael Blumberg, President of Blumberg Advisory…
How Big is the Difference between Upselling Service to Existing Clients and Selling Service to New Clients?
Do we need a different skill set for upselling? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by…
Deconstructing the Service Delivery Value Chain and Research What Your Customer Wants
Are you prepared to take things apart to meet customer needs? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital…
Is Remote Service Here to Stay?
We’ve come a long way in a short time. Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by…
The Disconnect between Marketing Leadership and Service Leadership
Do service leaders and marketing leaders speak the same language? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium…