Author: Michael Blumberg

Feature, Service Strategy

The Importance of SLAs in Field Service: Ensuring Profitability, Sustainability, and Extended Service Offerings through Technology

Michael Blumberg explores the importance of SLAs in field service, discusses the challenges of maintaining healthy profit margins and pricing, and provides strategic and tactical solutions to overcome these challenges.

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Digital Transformation, Feature

Critical trends in the telecommunications industry

To understand the issues impacting the telecommunications industry, we begin with an examination of key trends which make these outcome-based service models possible.

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Feature, Service Strategy

Challenges and Issues in Service Marketing

Is marketing service excellence an endless battle? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News...

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Feature, Service Leadership, Service Strategy

The Disconnect between Marketing Leadership and Service Leadership

Do service leaders and marketing leaders speak the same language? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field...

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Feature, Service Strategy

What Should Service Directors Focus on to Achieve Successful Service Marketing?

Is your service marketing on target? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital...

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Feature, Service Strategy

How Big is the Difference between Upselling Service to Existing Clients and Selling Service to New Clients?

Do we need a different skill set for upselling? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News...

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Feature, Service Strategy

What Are the Sectors the Field Service Industry Should Learn From When It Comes to Service Marketing?

What can we learn from those outside of our usual sphere of influence? Kris Oldland, Editor-in-Chief, Field Service News is joined on the...

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Feature, Service Operations, Service Strategy

Deconstructing the Service Delivery Value Chain and Research What Your Customer Wants

Are you prepared to take things apart to meet customer needs? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field...

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Digital Transformation, Feature, Service Strategy

Is Remote Service Here to Stay?

We’ve come a long way in a short time. Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital...

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Premium Resources

The Importance of Service Marketing Ft. Michael Blumberg

Interview: The Importance of Service Marketing Ft. Michael Blumberg (2021) Add to Your Personal Library (0) Click Category to Bookmark...

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