The Customer Value Iceberg
Crack open the opportunities for Contracts, Digitalisation and much more with Nick Frank, Founder of the Service Leaders Network and Managing Director, Si2 Partners
Do you struggle to articulate the full value of your service offering to some customers? Do you truly know where your customers see hold the value perception of your services?
If so, don’t worry you are not alone. In fact, research has shown that one of the greatest challenges that service organisations face is articulating their value proposition effectively to their customers. That is because, like an iceberg often much of the value of a service offering lies hidden beneath the waterline.
Nick Frank has been with a number of leading organisations across the last decade to help them with exactly this challenge – to better articulate their value proposition and now Nick has worked with us to create a new Masterclass so he can guide you through the Customer Value Icerberg model as well.
As you work your way through this Masterclass you will be working towards four key objectives that will allow you to:
- Better understand how your customers perceive value
- Better understand what makes your customer successful
- Develop service propositions that offer real value
- Better articulate the value of all your service propositions
As an FSN Masterclass course you can expect...
Since 2010 Nick Frank has worked as an independent consultant, inspiring industrial businesses to find their pathways to service growth. He blends extensive service know-how with facilitation skills to act as a catalyst for organizational growth.
He engages with service leaders, their teams and organisations, to develop actions that deliver results: Evolving their Leadership, Trusted advisor and Value-driven mindsets that know how to turn data into intelligence into profitable services.
Nick has more than 30 years of international leadership experience with premium brands such as Xerox, Textron and Husky. Currently, he is a joint MD at Si2GmbH.