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DTSTART;TZID=UTC:20240630T140000
DTEND;TZID=UTC:20240630T153000
DTSTAMP:20260411T163214
CREATED:20240522T211259Z
LAST-MODIFIED:20240621T225851Z
UID:32744-1719756000-1719761400@fieldservicenews.com
SUMMARY:FSN ThinkTank Session: Do Sales and Marketing Teams Actually Understand Advanced Services?
DESCRIPTION: \nThis session is available for FSN Pro+ members only. If you have an FSN Pro+ membership a button will be available underneath the session description for you to one click register to the Zoom meeting and add the event to your calendar.\nIf you cannot see the link to join please make sure you are logged in. If you are not an FSN Pro+ member then you can find out more about joining by clicking this link \n\nFormat: Intimate discussion group of senior service leaders. We set a broad agenda and respect the experience and insight amongst the group to allow the discussion to move in the direction the group sees as most productive. \nDuration: One and half hours \nInitial points for consideration: \n\nShould we have specialist sales teams to sell servitization?\nWho on the customer side should we approach when selling servitization?\nWhat role should service leadership play in driving revenue from advanced services?\nAre the benefits of servitization effectively marketed?\nHow closely and frequently should we be working with colleagues in sales and marketing?\nDo field service engineers need to understand advanced services? Are they best-positioned to sell the benefits?\n\n\n\n \n\n\n\n\n 
URL:https://fieldservicenews.com/event/fsn-thinktank-session-do-sales-and-marketing-teams-actually-understand-advanced-services/
LOCATION:Virtual Event: Zoom
CATEGORIES:Discussion Sessions
ATTACH;FMTTYPE=image/jpeg:https://fieldservicenews.com/wp-content/uploads/2022/12/cmmunicate-clearly.jpg
ORGANIZER;CN="Copperberg":MAILTO:hello@copperberg.com
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