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DTSTART;TZID=UTC:20231123T140000
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DTSTAMP:20260411T195051
CREATED:20230104T233525Z
LAST-MODIFIED:20230420T081530Z
UID:32860-1700748000-1700751600@fieldservicenews.com
SUMMARY:FSN Debate: Is Servitization a Walled Garden?
DESCRIPTION: \nThis session is available for FSN Pro+ members only. If you have an FSN Pro+ membership a button will be available underneath the session description for you to one click register to the Zoom meeting and add the event to your calendar.\n  \nIf you cannot see the link to join please make sure you are logged in. If you are not an FSN Pro+ member then you can find out more about joining by clicking this link \n  \n\n  \nFormat: An interactive Q&A with a panel of subject matter experts discussing the most prevalent challenges and opportunities the field service sector faces. The session will be hosted by Field Service News Editor-in-Chief\, Kris Oldland with opportunity for questions from the audience. \n  \nDuration: One hour \n  \nKey questions we will be addressing: \n\nCan non-OEM companies develop servitized solutions?\nWill the challenge of data proprietary ever be resolved?\nIs servitization destined to be a winner takes all scenario in most sectors?\nDoes the first-in\, best-dressed company have the upper hand with servitization?\n\n\n  \n\n 
URL:https://fieldservicenews.com/event/fsn-debate-is-servitization-a-walled-garden/
CATEGORIES:FSN Debates
ATTACH;FMTTYPE=image/jpeg:https://fieldservicenews.com/wp-content/uploads/2023/01/walled-garden-copy.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240613T100000
DTEND;TZID=UTC:20240613T113000
DTSTAMP:20260411T195051
CREATED:20240523T213051Z
LAST-MODIFIED:20240523T220525Z
UID:51987-1718272800-1718278200@fieldservicenews.com
SUMMARY:ONLINE SEMINAR: THE CONCEPT OF SELLING VALUE
DESCRIPTION:Service and aftermarket professionals are invited to an exclusive virtual fireside chat featuring the insights of Mike Wilkinson\, a leading expert in value\, and Lisa Hellqvist\, MD of Copperberg. This event targets the evolving landscape of value-based selling within service-oriented sectors\, emphasizing the need for a deeper\, customer-centric approach to defining and delivering value.\n\n\n\n\n\n\n\n\n\nAs the global economy shows signs of recovery\, businesses are increasingly focused on refining their approach to selling by emphasizing value—a concept often elusive but critical for sustained growth and customer satisfaction.  \n\n\n\n  \n\n\n\n\n\n\n\nThis seminar explores the dynamic shifts necessary for service and aftermarket professionals to not only understand but also define value from the customer’s perspective\, enabling more authentic and effective selling strategies. \n\n\n\n  \n\n\n\n\n\n\n\nKey Discussion Points:  \n\n\n\n\n\n\n\n\nElusive Nature of Value: Unpacking why the concept of value remains elusive for many and how leading experts have successfully pinned it down.\n\n\n\nCustomer-Centric Value Definition: How integrating customer perception into your value framework is essential for clarity and effectiveness in selling.\n\n\n\nThe Value Triad©️ Approach: Detailed exploration of Revenue Gain\, Cost Reduction\, and Emotional Contribution to help professionals understand and leverage the total value provided to clients.\n\n\n\nUnderstanding the Best Alternatives: Why knowing and comparing to a customer’s next best alternative is crucial for effectively selling value.\n\n\n\nEnhancing Perceived Value: Strategies to deliberately influence and increase the customer’s perception of value\, thereby boosting sales and profit.\n\n\n\n\n  \n\n\n\n\n\n\n\nThis seminar is designed for professionals in the service and aftermarket sectors\, including managers\, directors\, and team leaders who are responsible for sales\, customer service\, and business development. It’s also highly beneficial for those involved in pricing and product management within these industries. \n\n\n\n  \n\n\n\n\n\n\n\nDon’t miss the chance to transform your approach to selling by truly understanding and articulating value as perceived by your customers.
URL:https://fieldservicenews.com/event/online-seminar-the-concept-of-selling-value/
CATEGORIES:Copperberg Select
ATTACH;FMTTYPE=image/jpeg:https://fieldservicenews.com/wp-content/uploads/2022/04/arrow-value.jpg
ORGANIZER;CN="Copperberg":MAILTO:hello@copperberg.com
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240630T140000
DTEND;TZID=UTC:20240630T153000
DTSTAMP:20260411T195051
CREATED:20240522T211259Z
LAST-MODIFIED:20240621T225851Z
UID:32744-1719756000-1719761400@fieldservicenews.com
SUMMARY:FSN ThinkTank Session: Do Sales and Marketing Teams Actually Understand Advanced Services?
DESCRIPTION: \nThis session is available for FSN Pro+ members only. If you have an FSN Pro+ membership a button will be available underneath the session description for you to one click register to the Zoom meeting and add the event to your calendar.\nIf you cannot see the link to join please make sure you are logged in. If you are not an FSN Pro+ member then you can find out more about joining by clicking this link \n\nFormat: Intimate discussion group of senior service leaders. We set a broad agenda and respect the experience and insight amongst the group to allow the discussion to move in the direction the group sees as most productive. \nDuration: One and half hours \nInitial points for consideration: \n\nShould we have specialist sales teams to sell servitization?\nWho on the customer side should we approach when selling servitization?\nWhat role should service leadership play in driving revenue from advanced services?\nAre the benefits of servitization effectively marketed?\nHow closely and frequently should we be working with colleagues in sales and marketing?\nDo field service engineers need to understand advanced services? Are they best-positioned to sell the benefits?\n\n\n\n \n\n\n\n\n 
URL:https://fieldservicenews.com/event/fsn-thinktank-session-do-sales-and-marketing-teams-actually-understand-advanced-services/
LOCATION:Virtual Event: Zoom
CATEGORIES:Discussion Sessions
ATTACH;FMTTYPE=image/jpeg:https://fieldservicenews.com/wp-content/uploads/2022/12/cmmunicate-clearly.jpg
ORGANIZER;CN="Copperberg":MAILTO:hello@copperberg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241023T080000
DTEND;TZID=UTC:20241024T170000
DTSTAMP:20260411T195051
CREATED:20240523T111612Z
LAST-MODIFIED:20240523T205845Z
UID:51933-1729670400-1729789200@fieldservicenews.com
SUMMARY:IN PERSON: AFTERMARKET BUSINESS PLATFORM 24: ELEVATING THE EXPERIENCE
DESCRIPTION:Servitize your business through value-selling\, co-creation\, IoT\, change management\, Big Data\, predictive maintenance\, new business models\, connectivity and innovation\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\nPre-event workshop – 23rd October \n\n\n\nMain Event – 24th October
URL:https://fieldservicenews.com/event/aftermarket-business-platform-24-elevating-the-experience/
LOCATION:MARRIOTT HOTEL\, COPENHAGEN\, DENMARK\, Kalvebod Brygge 5\, Copenhagen\, 1560\, Denmark
ATTACH;FMTTYPE=image/jpeg:https://fieldservicenews.com/wp-content/uploads/2022/08/tech-data.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250204T080000
DTEND;TZID=UTC:20250205T170000
DTSTAMP:20260411T195051
CREATED:20240523T195140Z
LAST-MODIFIED:20240523T205724Z
UID:51957-1738656000-1738774800@fieldservicenews.com
SUMMARY:IN PERSON: E-CONNECT EUROPE BUSINESS PLATFORM 2025
DESCRIPTION:Copperberg is proud to present its new business platform for e-commerce leaders to connect with each other and build a successful online sales strategy: E-Connect Europe.
URL:https://fieldservicenews.com/event/e-connect-europe-business-platform-2025/
LOCATION:COLOGNE MARRIOTT HOTEL\, GERMANY\, Johannisstraße 76-80\, Köln\, 50668\, Germany
CATEGORIES:In Person Meetups
ATTACH;FMTTYPE=image/jpeg:https://fieldservicenews.com/wp-content/uploads/2022/02/understanding-asset-data.jpg
ORGANIZER;CN="Copperberg":MAILTO:hello@copperberg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250204T080000
DTEND;TZID=UTC:20250205T170000
DTSTAMP:20260411T195051
CREATED:20240523T202011Z
LAST-MODIFIED:20240523T205620Z
UID:51967-1738656000-1738774800@fieldservicenews.com
SUMMARY:IN PERSON: SPARE PARTS BUSINESS PLATFORM 2025
DESCRIPTION:Optimize your spare parts operations through value-based pricing\, digitization\, business model innovations\, e-commerce\, optimized inventory management\, 3D printing.
URL:https://fieldservicenews.com/event/spare-parts-business-platform-2025/
LOCATION:COLOGNE MARRIOTT HOTEL\, GERMANY\, Johannisstraße 76-80\, Köln\, 50668\, Germany
ATTACH;FMTTYPE=image/jpeg:https://fieldservicenews.com/wp-content/uploads/2023/01/growth.jpg
ORGANIZER;CN="Copperberg":MAILTO:hello@copperberg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260423T100000
DTEND;TZID=Europe/Stockholm:20260423T114500
DTSTAMP:20260411T195051
CREATED:20260330T153809Z
LAST-MODIFIED:20260330T154444Z
UID:54933-1776938400-1776944700@fieldservicenews.com
SUMMARY:Copperberg Select: Achieving Field Service Excellence
DESCRIPTION:« All Events \nVirtual Roundtable: Building a Sense of Community Amongst Our Technicians\nSeptember 5\n@\n2:00 pm\n–\n3:00 pm\n\nSeptember 5\n@\n2:00 pm\n–\n3:00 pm\n\n\nAdd to calendar \n  \n\nGoogle Calendar\niCalendar\nOutlook 365\nOutlook Live\n\n\n\n\nFSN ThinkTank Session: Do Sales and Marketing Teams Actually Understand Advanced Services? \n\nIN PERSON: AFTERMARKET BUSINESS PLATFORM 24: ELEVATING THE EXPERIENCE
URL:https://fieldservicenews.com/event/copperberg-select-achieving-field-service-excellence/
CATEGORIES:Copperberg Select
ATTACH;FMTTYPE=image/png:https://fieldservicenews.com/wp-content/uploads/2026/03/Copp_Select_FS26-VA2_23_April_2026_videoask_outro.pdf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260528T080000
DTEND;TZID=UTC:20260528T170000
DTSTAMP:20260411T195051
CREATED:20260330T153106Z
LAST-MODIFIED:20260330T153106Z
UID:54928-1779955200-1779987600@fieldservicenews.com
SUMMARY:IN PERSON: FIELD SERVICE FORUM 2026
DESCRIPTION:This year’s theme\, From Efficiency to Empowerment\, reflects a pivotal shift. Service excellence is no longer defined by speed or cost alone\, but by how intelligently we connect technology\, people\, and processes to deliver outcomes that matter.\n\n\n\n\n\n\nhttps://www.youtube.com/watch?v=9AM_O2w4U-I\n\n\n\n\n\n\n\n\n\n\n 
URL:https://fieldservicenews.com/event/in-person-field-service-forum-2026/
LOCATION:Radisson Blu Scandinavia Hotel\, Copenhagen\, Amager Boul. 70\, Copenhagen\, 2300\, Denmark
CATEGORIES:In Person Meetups
ATTACH;FMTTYPE=image/jpeg:https://fieldservicenews.com/wp-content/uploads/2026/03/3281395-scaled.jpg
ORGANIZER;CN="Copperberg":MAILTO:hello@copperberg.com
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