Is your service marketing on target?

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

 

Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s down the road and what leaders should focus on.

 

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organizations.

 

In this exceprt, Michael and Kris discuss how making a business case can help service directors drive change and ultimately achieve successful service marketing.

Want to know more?

FSN Premium subscription includes access to this interview and hundreds of other resources that can help you in your role as a field service management professional. Log in, upgrade or subscribe on the button below to watch the full hour-long interview now!

(Visited 25 times, 1 visits today)
Close
×

Membership Level change

You have selected the FSN FREE membership level.

FSN FREE subscription gives you access to a monthly selection of FSN premium resources, our weekly newsletter, email notifications whenever new resources are published plus exclusive industry discounts - all completely free!

The price for membership is £0.00 now.

Do you have a discount code? Click here to enter your discount code.


Account Information Already have an account? Log in here

LEAVE THIS BLANK

More Information

If you are registering for one of our events please tick the relevant box below so we can email you your attendee information and tickets