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Home Feature

FSN Archives: Understanding Servitization with Rolls Royce

Interview: Digitalisation, Servitization, and Service Marketing. Ft. Dr. Chris Raddats (2021)

An incredibly important interview on servitization…

Ten years ago FSN Founder and Editor-in-Chief, Kris Oldland teamed up with Si2’s Nick Frank and spent a few hours to listen and learn from Dave Gordon about how Rolls Royce Aerospace have revolutionised the way service in the industry operates via their ‘power by the hour’ approach and how Dave and his team have taken this approach from Rolls Royce’s civil business and applied it to their defence business.

It was a hugely important interview that has been shared widely amongst industry professionals and academics alike across the last decade and still remains an excellent introduction to the key drivers in servitization. 

Want to see more? Check out the full series on the FSN YouTube channel here and be sure to subscribe for more great interviews and presentations

Copperberg Select: Sustainability and Service Profitability: 24 September 2026 Copperberg Select: Sustainability and Service Profitability: 24 September 2026 Copperberg Select: Sustainability and Service Profitability: 24 September 2026
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