ServiceNow 24/25 Campaign Information

Hi – welcome to your dedicated campaign page for 2023!

This page is your central hub for all of your activity with Field Service News. On this page, you will find the following: 

Press Release Submission

  • Submit your latest press releases using the button below.
  • Please note that .docx format is preferable when submitting press releases.
  • We will publish your press release within 2 working days of receipt
  • Your press release will be included in the next available newsletter, which runs weekly on Mondays. 
  • If you wish to include an embargo deadline on your press release, include this at the top of your email in bold font

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Features available for commentary

  • You can comment on all the features listed below. 
  • There are several questions related to each feature
  • You may submit appx 300 words per feature, responding to between one and three of the questions
  • Please identify the question you are responding to before your text. 
  • Please either submit your responses in word doc or directly into the email itself
  • We will notify you in advance of the publication date
  • Publishing Date: Monday, 24 March 2025
  • Submission Deadline: Monday, 17 March 2025
  • Primary Area of Focus: Field Service Management
  • Secondary Area of Focus: Employee Engagement and Performance Optimization
  • Synopsis:
    This article examines how gamification is transforming field service operations by boosting employee engagement and productivity. It explores how incorporating game-like elements into workflows can motivate technicians, enhance performance, and improve overall service outcomes. The piece highlights the potential of gamification to create a more dynamic and rewarding work environment.
  • Contributor Questions:
    1. What are the key benefits of applying gamification principles to field service operations?
    2. How can gamification strategies be aligned with organizational goals?
    3. What challenges arise in implementing gamification, and how can they be addressed?
    4. How does gamification influence workforce morale and retention?
    5. What tools or platforms are most effective for enabling gamification in field services?
    6. How might advancements in technology shape the evolution of gamification in the workplace?
  • Publishing Date: Tuesday, 25 March 2025
  • Submission Deadline: Tuesday, 18 March 2025
  • Primary Area of Focus: Spare Parts Management
  • Secondary Area of Focus: Sustainability and Storage Optimization
  • Synopsis:
    This article explores how sustainable warehousing practices can optimize spare parts storage while minimizing environmental impact. It discusses strategies such as energy-efficient systems, renewable materials, and waste reduction techniques. The piece emphasizes the role of sustainability in modern warehousing operations.
  • Contributor Questions:
    1. What sustainable practices are most effective for optimizing spare parts warehousing?
    2. How can businesses reduce energy consumption in storage facilities?
    3. In what ways do eco-friendly materials contribute to greener warehousing operations?
    4. How does sustainability influence cost efficiency in warehousing?
    5. What role do emerging technologies play in supporting sustainable warehousing?
    6. How might future trends shape the integration of sustainability into storage solutions?
  • Publishing Date: Wednesday, 26 March 2025
  • Submission Deadline: Wednesday, 19 March 2025
  • Primary Area of Focus: Pricing in Manufacturing
  • Secondary Area of Focus: Supply Chain Efficiency and Risk Management
  • Synopsis:
    This article examines how pricing models can address the financial impact of delays in just-in-time (JIT) manufacturing. It discusses strategies for balancing flexibility with cost management and minimizing disruptions in supply chains. The piece highlights the importance of data-driven pricing approaches in supporting JIT operations.
  • Contributor Questions:
    1. What pricing strategies are most effective for managing risks in JIT manufacturing?
    2. How can businesses mitigate the financial impact of supply chain delays?
    3. In what ways can data analytics improve decision-making in JIT pricing models?
    4. How does flexibility in pricing contribute to the success of JIT operations?
    5. What challenges arise in aligning pricing models with JIT principles?
    6. How might future advancements in supply chain technology influence JIT pricing strategies?
  • Publishing Date: Thursday, 27 March 2025
  • Submission Deadline: Thursday, 20 March 2025
  • Primary Area of Focus: E-Commerce in Manufacturing
  • Secondary Area of Focus: Customer Engagement and Artificial Intelligence
  • Synopsis:
    This article explores how chatbots are revolutionizing customer interactions in B2B manufacturing e-commerce. It discusses how AI-driven tools can improve product discovery, streamline customer support, and enhance user experiences. The piece highlights the strategic value of chatbots in building stronger customer relationships.
  • Contributor Questions:
    1. What factors should businesses consider when integrating chatbots into e-commerce platforms?
    2. How do chatbots enhance customer engagement and streamline support processes?
    3. In what ways can AI-driven chatbots improve the B2B buying experience?
    4. How can businesses address challenges in scaling chatbot solutions for global markets?
    5. What role does natural language processing play in the success of chatbot interactions?
    6. How might future advancements in AI shape the capabilities of chatbots in manufacturing?
  • Publishing Date: Friday, 28 March 2025
  • Submission Deadline: Friday, 21 March 2025
  • Primary Area of Focus: Aftermarket Management
  • Secondary Area of Focus: Customer Experience and Retention Strategies
  • Synopsis:
    This article examines the critical role of customer onboarding in creating long-term relationships in aftermarket services. It discusses strategies for delivering seamless onboarding experiences that set the stage for loyalty and engagement. The piece emphasizes the value of a well-executed onboarding process in driving customer satisfaction.
  • Contributor Questions:
    1. What key elements contribute to a successful customer onboarding process in aftermarket services?
    2. How can businesses ensure a seamless and engaging onboarding experience?
    3. In what ways does onboarding influence long-term customer retention and loyalty?
    4. How can digital tools support and streamline the onboarding process?
    5. What challenges arise in scaling onboarding strategies for diverse customer segments?
    6. How might advancements in technology shape the future of customer onboarding?
  • Publishing Date: 01.04.25
  • Submission Deadline: 3/27/2025
  • Primary Area of Focus: Spare Parts
  • Synopsis:
    This article explores how predictive AI-driven inventory management is transforming spare parts logistics. It will examine how real-time analytics, automated procurement, and machine learning-driven demand sensing are helping companies shift from reactive to proactive spare parts strategies. The piece will highlight real-world case studies of companies successfully implementing AI-driven inventory optimization.
  • Contributor Questions:
    1. How has AI changed the way organizations approach spare parts inventory management
    2. What are the biggest challenges in shifting from reactive to predictive inventory strategies?
    3. Can you share a success story of AI-driven demand forecasting improving inventory efficiency?
    4. How do automated procurement tools impact overall spare parts supply chain resilience?
    5. What role does data quality play in achieving accurate predictive inventory management?
  • Publishing Date: 01.04.25
  • Submission Deadline: 27/3/2025
  • Primary Area of Focus: Field Service
  • Synopsis:
    While AR has been a buzzword for years, its real-world applications in field service are now proving valuable. This article will explore how augmented reality is being used to enhance technician training, improve remote troubleshooting, and optimize field operations.
  • Contributor Questions:
    1. How is AR being practically deployed in field service today?
    2. What measurable benefits have organizations seen from AR-based training and troubleshooting?
    3. Can you share a case study where AR significantly improved service efficiency?
    4. What barriers still exist in adopting AR at scale in field service?
    5. How do you see AR evolving in the next five years within field service operations?
  • Publishing Date: 03.04.25
  • Submission Deadline: 31/3/2025
  • Primary Area of Focus: eCommerce
  • Synopsis:
    As manufacturers grow wary of relying on massive public eCommerce platforms, they are investing in their own private marketplaces to regain control over pricing, branding, and customer relationships. This article will explore how companies are shifting toward private B2B digital ecosystems.
  • Contributor Questions:
    1. How can companies approache the transition to a private B2B marketplace?
    2. What are the main advantages of operating your own eCommerce ecosystem?
    3. Can you share a case study where a private marketplace significantly boosted sales?
    4. What are the challenges of setting up a private eCommerce marketplace?
    5. How do private marketplaces compare to traditional third-party eCommerce platforms?
  • Publishing Date: 04.04.25
  • Submission Deadline: 1/4/2025
  • Primary Area of Focus: eCommerce
  • Synopsis:
    As manufacturers grow wary of relying on massive public eCommerce platforms, they are investing in their own private marketplaces to regain control over pricing, branding, and customer relationships. This article will explore how companies are shifting toward private B2B digital ecosystems.
  • Contributor Questions:
    1. How can companies approach the transition to a private B2B marketplace?
    2. What are the main advantages of operating your own eCommerce ecosystem?
    3. Can you share a case study where a private marketplace significantly boosted sales?
    4. What are the challenges of setting up a private eCommerce marketplace?
    5. How do private marketplaces compare to traditional third-party eCommerce platforms?
  • Publishing Date: 07.4.25
  • Submission Deadline: 03.04.25
  • Primary Area of Focus: Aftermarket
  • Synopsis:
    Customers no longer just want repairs—they want guaranteed performance. This article will explore how companies are moving toward outcome-based service contracts where payment is tied to uptime, reliability, and efficiency rather than traditional break-fix models.
  • Contributor Questions:
    1. > How have outcome-based service models impacted customer satisfaction and retention
    2. What role does IoT play in enabling predictive and performance-based service contracts?
    3. Can you provide an example of a successful transition to an outcome-based model?
    4. What are the biggest hurdles in implementing outcome-based contracts?
    5. How do you measure success when shifting from a traditional to an outcome-based service approach?
  • Publishing Date: 8.4.25
  • Submission Deadline: 4.4.25
  • Primary Area of Focus: Spare Parts
  • Synopsis:
    With supply chains becoming increasingly complex, manufacturers are rethinking traditional centralized warehouse models. This article will explore the rise of decentralized micro-fulfillment centers and how they improve response times, reduce transportation costs, and increase resilience in spare parts distribution.
  • Contributor Questions:
    1. How are companies implementing decentralized warehousing in spare parts logistics?
    2. What are the biggest benefits of regional fulfillment centers compared to centralized warehouses?
    3. Can you share an example where decentralization significantly improved service levels?
    4. What role does automation play in the success of decentralized warehousing?
    5. What are the key challenges in managing a distributed spare parts inventory network?
  • Publishing Date: 9.4.25
  • Submission Deadline: 4.4.25
  • Primary Area of Focus: Field Service
  • Synopsis:
    As field service becomes more tech-driven, traditional skill sets are evolving. This article will explore how companies are upskilling technicians to work with AI, IoT, and remote diagnostics while maintaining core mechanical expertise.
  • Contributor Questions:
    1. What are the biggest knowledge gaps among today’s field service technicians?
    2. How can we integrate digital skills training into your workforce development programs?
    3. Can you share an example where upskilling improved service efficiency or customer satisfaction?
    4. How do you balance technical training with hands-on mechanical expertise?
    5. What emerging technologies do you see shaping the future of field service training?
  • Publishing Date: 10.4.25
  • Submission Deadline: 7.4.25
  • Primary Area of Focus: Pricing
  • Synopsis:
     Customers are increasingly prioritizing sustainability—but are they willing to pay more for it? This article will explore how manufacturers can integrate sustainability into pricing models, from carbon footprint-based pricing to incentives for circular economy practices.
  • Contributor Questions:
    1. How can manufacturers factor sustainability into pricing strategies?
    2. Can you provide an example where sustainability-based pricing increased customer engagement?
    3. What challenges exist in pricing sustainably produced products?
    4. How do regulatory trends impact sustainability pricing models?
    5. What role do customer expectations play in determining sustainable product pricing?
  • Publishing Date: 11.4.25
  • Submission Deadline: 8.4.25
  • Primary Area of Focus: eCommerce
  • Synopsis:
    AI is revolutionizing B2B eCommerce, not just in personalization but also in real-time recommendations, automated negotiations, and dynamic pricing strategies. This article will explore how AI is enhancing customer engagement and decision-making.
  • Contributor Questions:
    1. How can AI improve eCommerce customer engagement?
    2. Can you share a case where AI-driven insights improved conversion rates?
    3. What are the challenges of implementing AI in B2B customer interactions?
    4. How do AI-powered chatbots and recommendation engines compare to traditional sales processes?
    5. What’s next for AI-driven eCommerce engagement strategies?
  • Publishing Date: 14.4.25
  • Submission Deadline: 10.4.25
  • Primary Area of Focus: Field Service
  • Synopsis:
     Customers are increasingly prioritizing sustainability—but are they willing to pay more for it? This article will explore how manufacturers can integrate sustainability into pricing models, from carbon footprint-based pricing to incentives for circular economy practices.
  • Contributor Questions:
    1. How can manufacturers factor sustainability into pricing strategies?
    2. Can you provide an example where sustainability-based pricing increased customer engagement?
    3. What challenges exist in pricing sustainably produced products?
    4. How do regulatory trends impact sustainability pricing models?
    5. What role do customer expectations play in determining sustainable product pricing?
  • Publishing Date: 15.4.25
  • Submission Deadline: 11.4.25
  • Primary Area of Focus: Spare Parts
  • Synopsis:
    This article examines how organizations can turn surplus and scrap materials into revenue streams. It discusses the potential of reusing, recycling, and reselling excess inventory to reduce waste, cut costs, and contribute to sustainability goals.
  • Contributor Questions:
    1. What are the most effective strategies for monetizing surplus and scrap in spare parts management?
    2. How can organizations balance profitability with sustainability when repurposing waste materials?
    3. What operational changes are required to implement circular economy principles in spare parts logistics?
    4. How can digital tools support the identification and valuation of surplus inventory?
    5. What challenges should companies anticipate when transitioning to a waste-to-revenue model?
  • Publishing Date: 16.4.25
  • Submission Deadline: 11.4.25
  • Primary Area of Focus: Field Service
  • Synopsis:
    Field service scheduling has always been a challenge, but AI is transforming how companies assign and deploy technicians. This article explores how AI-driven scheduling tools are optimizing field service efficiency, reducing downtime, and improving customer satisfaction.
  • Contributor Questions:
    1. How can AI-driven scheduling improved workforce efficiency?
    2. What challenges are likely when implementing automated scheduling solutions?
    3. Can you share an example where AI scheduling significantly improved service response times
    4. How do AI scheduling tools balance technician availability with customer demand?
    5. What’s the next frontier for AI in field service scheduling?
  • Publishing Date: 17.4.25
  • Submission Deadline: 14.4.25
  • Primary Area of Focus: Pricing
  • Synopsis:
    More manufacturers are moving toward subscription-based pricing for their products and services. This article explores how companies are adopting subscription models, the financial and operational implications, and how it impacts customer loyalty.
  • Contributor Questions:
    1. How can organizations approached subscription-based pricing?
    2. What are the biggest financial challenges in shifting from one-time sales to subscriptions
    3. Can you share an example where a subscription model significantly improved customer retention?
    4. What role does data play in setting and adjusting subscription pricing?
    5. How do you balance predictable revenue with maintaining customer flexibility?
  • Publishing Date: 18.4.25
  • Submission Deadline: 15.4.25
  • Primary Area of Focus: eCommerce
  • Synopsis:
    Voice commerce is no longer just a consumer trend—B2B companies are leveraging voice-activated purchasing and AI-driven order management to streamline procurement. This article explores how manufacturers are integrating voice commerce into their digital strategies.
  • Contributor Questions:
    1. How can manufacturers utilise voice technology in eCommerce operations?
    2. What are the key benefits of voice-activated purchasing for B2B transactions?
    3. Can you share a case study where voice commerce improved procurement efficiency?
    4. What security challenges need to be addressed in voice-based transactions?
    5. How do you see voice commerce evolving in the B2B space over the next five years?
  • Publishing Date: 21.4.25
  • Submission Deadline: 17.4.25
  • Primary Area of Focus: Aftermarket
  • Synopsis:
    Blockchain technology is transforming aftermarket service contracts by improving transparency, reducing disputes, and enhancing trust between manufacturers and customers. This article explores how blockchain is being integrated into service agreements.
  • Contributor Questions:
    1. How should manufactuers be exploring blockchain for service contracts?
    2. What benefits does blockchain bring to contract transparency and dispute resolution?
    3. Can you share an example where blockchain improved contract efficiency?
    4. What challenges exist in implementing blockchain-based service agreements?
    5. How do you see blockchain evolving in the aftermarket service sector?
  • Publishing Date: 21.4.25
  • Submission Deadline: 18.4.25
  • Primary Area of Focus: Spare Parts
  • Synopsis:
    3D printing is revolutionizing spare parts production, reducing lead times and minimizing inventory waste. This article will explore how companies are using additive manufacturing to produce spare parts on demand.
  • Contributor Questions:
    1. How can manufacturers used additive manufacturing for spare parts production?
    2. What are the biggest benefits of on-demand spare parts manufacturing?
    3. Can you share an example where 3D printing improved spare parts availability?
    4. What are the cost implications of shifting to additive manufacturing?
    5. How do you see this technology evolving in the next decade?
  • Publishing Date: 23.4.25
  • Submission Deadline: 18.4.25
  • Primary Area of Focus: Field Service
  • Synopsis:
    Drones are increasingly being used in field service for remote inspections, equipment monitoring, and even repairs. This article explores how drones are transforming field service operations and reducing the need for on-site technician visits.
  • Contributor Questions:
    1. How can we leverage drones in field service operations?
    2. What are the primary benefits of drone-based inspections and repairs?
    3. Can you share an example where drones significantly reduced service costs or downtime?
      > What regulatory challenges exist for drone deployment in field service?
      > How do you see drone technology evolving in industrial service applications?
  • Publishing Date: 24.4.25
  • Submission Deadline: 12.4.25
  • Primary Area of Focus: Pricing
  • Synopsis:
    Advances in AI and big data are enabling hyper-personalized pricing models, tailoring prices to each customer based on purchase history, market demand, and negotiation behavior. This article explores how B2B companies are implementing personalized pricing at scale.
  • Contributor Questions:
    1. How can organizations use AI to personalize pricing strategies?
    2. What are the biggest challenges in implementing hyper-personalized pricing?
    3. Can you share an example where personalized pricing improved customer loyalty?
    4. How do you balance dynamic pricing with customer transparency?
    5. What industries are leading the charge in personalized B2B pricing?
  • Publishing Date: 25.4.25
  • Submission Deadline: 22.4.25
  • Primary Area of Focus: eCommerce
  • Synopsis:
    AI-powered chat assistants like ChatGPT are being deployed in B2B eCommerce to handle complex customer queries, guide purchasing decisions, and streamline the ordering process. This article explores their impact on B2B digital sales and how they enhance efficiency without replacing human expertise.
  • Contributor Questions:
    1. How are manufacturers using AI chat assistants in B2B eCommerce?
    2. What are the key advantages of AI-driven customer interactions?
    3. Can you share an example where an AI assistant improved sales efficiency?
    4. What are the limitations of AI in handling complex B2B transactions?
    5. How do you ensure AI chatbots maintain a high level of accuracy and relevance?
  • Publishing Date: 28.4.25
  • Submission Deadline: 24.4.25
  • Primary Area of Focus: Aftermarket
  • Synopsis:
    Aftermarket service is evolving from a reactive support function to a fully productized offering. This article explores how companies are packaging services into standardized, subscription-based, or tiered offerings to create predictable revenue streams.
  • Contributor Questions:
    1. How do we as an industry transition aftermarket services into structured product offerings?
    2. What are the biggest advantages of standardizing service packages?
    3. Can you share an example where service-as-a-product improved revenue predictability?
    4. What challenges exist in shifting from reactive service to structured service products?
    5. How do customers respond to subscription-based or tiered service models?
  • Publishing Date: 29.4.25
  • Submission Deadline: 25.4.25
  • Primary Area of Focus: Spare Parts
  • Synopsis:
    Autonomous robots, AI-powered sorting systems, and automated storage solutions are revolutionizing spare parts warehousing. This article will explore how robotics is improving warehouse efficiency, accuracy, and cost reduction.
  • Contributor Questions:
    1. How can manufacturers adopt robotics in spare parts warehousing?
    2. What are the biggest operational benefits of warehouse automation?
    3. Can you share a case study where robotics significantly improved efficiency?
    4. What challenges arise when integrating autonomous systems into existing operations
    5. How do you see warehouse robotics evolving in the next decade?
  • Publishing Date: 30.4.25
  • Submission Deadline: 25.4.25
  • Primary Area of Focus: Field Service
  • Synopsis:
    Wearable technology, from smart glasses to AI-powered voice assistants, is transforming how field service technicians operate. This article explores how hands-free solutions are improving efficiency, safety, and real-time troubleshooting.
  • Contributor Questions:
    1. How ican manufacturers utilise wearable tech in field service operations?
    2. What are the biggest advantages of hands-free AI assistants for technicians?
    3. Can you share an example where wearables improved service response times?
    4. What challenges exist in adopting smart glasses and voice-controlled tools?
    5. How do you see wearable technology evolving in the field service industry?

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