ServiceNow 24/25 Campaign Information

Hi – welcome to your dedicated campaign page for 2023!

This page is your central hub for all of your activity with Field Service News. On this page, you will find the following: 

Press Release Submission

  • Submit your latest press releases using the button below.
  • Please note that .docx format is preferable when submitting press releases.
  • We will publish your press release within 2 working days of receipt
  • Your press release will be included in the next available newsletter, which runs weekly on Mondays. 
  • If you wish to include an embargo deadline on your press release, include this at the top of your email in bold font

Your Published NEWS

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You currently have the remaining branding tools to use

Inventory: 

  • 3 x Newsletter Sponsorships
  • 4 x Newsletter banners
  • 2 x web banner campaigns
  • Tailored side bar

Digital ad specifications: 

  • Newsletter banners – 728×90
  • Newsletter sponsor text – max 150 words
  • Web banners – 300×250 & 300x 600
  • Side bar requirements – logo

Features available for commentary

  • You can comment on all the features listed below. 
  • There are several questions related to each feature
  • You may submit appx 300 words per feature, responding to between one and three of the questions
  • Please identify the question you are responding to before your text. 
  • Please either submit your responses in word doc or directly into the email itself
  • We will notify you in advance of the publication date

June: 

Publishing Date: 23.06.25

Submission Deadline: 16.06.25

Primary Area of Focus: spare parts

Synopsis:
Companies are localizing parts manufacturing closer to end markets to protect against supply chain disruptions. This article examines reshoring trends, nearshore partnerships, and regional production hubs.

Contributor Questions:

  • What examples have you seen of companies reshoring spare parts production?
  • What challenges are organizations facing localizing manufacturing?
  • How are companies balancing cost with proximity benefits?
  • What technologies are enabling regional production agility?
  • What future risks are driving reshoring decisions?

Publishing Date: 25.06.25

Submission Deadline: 18.06.25

Primary Area of Focus: eCommerce

Synopsis:
Lifecycle marketing focuses on nurturing customers post-purchase to drive retention, upsell, and loyalty. This article examines how B2B sellers are building lifecycle-focused engagement strategies.

Contributor Questions:

  • What examples have you seen of effective customer lifecycle marketing in B2B?
  • What tools are companies using for post-purchase engagement?
  • How are organizations measuring lifecycle marketing success?
  • What trends are shaping post-purchase B2B strategies?
  • What challenges are companies encountering?

Publishing Date: 27.06.25

Submission Deadline: 20.06.25

Primary Area of Focus: Aftermarket

Synopsis:
Service innovation is accelerating through co-creation partnerships with customers. This article examines how companies are involving clients in service design, customization, and iterative improvement processes.

Contributor Questions:

  • What examples have you seen of co-creation models in service innovation?
  • What challenges do organizations face involving customers directly in service design?
  • How are companies structuring co-creation partnerships?
  • What industries are most active in service co-development?
  • What trends are shaping co-creation in industrial sectors?

Publishing Date: 30.06.25

Submission Deadline: 23.06.25

Primary Area of Focus: Spare Parts

Synopsis:
Digital twin technology is helping manufacturers simulate spare parts supply chains to predict disruptions, optimize inventory, and improve resiliency. This article explores the role of simulation modeling in future-proofing aftermarket operations.

Contributor Questions:

  • What examples have you seen of companies using digital twins for spare parts supply chains?
  • What benefits are organizations realizing from simulation modeling?
  • How are companies integrating digital twins into supply chain planning?
  • What technologies are advancing digital twin adoption?
  • What trends are shaping digital simulation in logistics?

July: 

Publishing Date: 02.07.25

Submission Deadline: 25.06.25

Primary Area of Focus: Spare Parts

Synopsis:

Service design principles are increasingly being applied to spare parts strategy.

This article explores how manufacturers are translating customer journey mapping, co-creation, and feedback loops into concrete service delivery redesigns. It highlights examples of companies reshaping parts logistics and communication touchpoints based on customer-centric service blueprints.

Contributor Questions:

  • How can we apply service design thinking in parts operations?
  • What tools can help map and analyze service interactions?
  • Can you share an example of transformation driven by service journey insights?
  • How can companies test and iterate service models with their customers?
  • What business outcomes are being seen from service design efforts?

Publishing Date: 03.07.25

Submission Deadline: 26.06.25

Primary Area of Focus: Field Service

Synopsis:

AI is transforming how field service teams manage technician deployment. This article explores intelligent scheduling platforms that factor in skills, geography, equipment status, and urgency in real time. It covers how companies are enhancing utilization, reducing travel, and improving SLA compliance.

Contributor Questions:

  • What technologies are enabling AI-driven scheduling in operations?
  • What benefits do you predict from dynamic resource allocation?
  • How do we balance human oversight with algorithmic efficiency?
  • What are the key implementation hurdles?
  • What measurable improvements have been documented?

Publishing Date: 04.06.25

Submission Deadline: 27.06.25

Primary Area of Focus: eCommerce

Synopsis:

B2B sellers are embracing hyperpersonalization using behavioral data and predictive analytics to deliver tailored buying experiences. This article examines technologies enabling personalized pricing, product discovery, and post-sale engagement at scale in industrial markets.

Contributor Questions:

  • How can we deliver hyperpersonalized experiences in B2B eCommerce?
  • What technologies or data sources are most impactful?
  • What challenges do you see in scaling personalization?
  • How do we measure personalization effectiveness?
  • How do you handle privacy and compliance?

Publishing Date: 05.07.25

Submission Deadline: 28.06.25

Primary Area of Focus: pricing

Synopsis:

Pricing leaders are turning to multi-scenario models to prepare for uncertainty in input costs, regulations, and global volatility. This article explores how companies build adaptive pricing frameworks that anticipate change while ensuring margin resilience and customer trust.

Contributor Questions:

  • How can we use scenario planning in pricing strategy?
  • What tools help forecast and model different cost conditions?
  • How do we balance flexibility with customer expectations?
  • Can you share a case of scenario planning averting a pricing crisis?
  • What trends are driving pricing resilience thinking?

Publishing Date: 08.07.25

Submission Deadline: 01.07.25

Primary Area of Focus: Spare Parts

Synopsis:

As sustainability becomes a core business metric, manufacturers are embedding carbon and circularity KPIs directly into spare parts planning. This article explores how ESG factors are influencing sourcing, warehousing, and transportation decisions.

Contributor Questions:

  • How are we incorporating sustainability into parts logistics?
  • What KPIs or certifications should guide decisions
  • What challenges arise when balancing cost and carbon?
  • How are you partnering with suppliers for green improvements?
  • What successes or insights can you share?

Publishing Date: 09.06.25

Submission Deadline: 02.07.25

Primary Area of Focus: Field Service

Synopsis:

Leadership in field operations is being redefined by emotional intelligence. This article looks at how organizations are equipping team leads and supervisors with tools for empathy, communication, and change management to enhance morale and productivity.

Contributor Questions:

  • How can emotional intelligence be embedded into field leadership training?
  • What tools or models have proven effective?
  • What results or improvements have you seen in the industry?
  • How should we assess or measure EQ in leaders
  • What are common implementation hurdles?

Publishing Date: 10.07.25

Submission Deadline: 03.07.25

Primary Area of Focus: eCommerce

Synopsis:

Retaining and expanding existing customers is just as vital as new acquisition. This article explores how B2B organizations are adopting lifecycle marketing strategies to increase loyalty, upsells, and repeat purchase rates.

Contributor Questions:

  • How should we engage customers post-purchase
  • What marketing automation or CRM tools are most effective?
  • How can we tailor messaging across lifecycle stages
  • What KPIs are best to measure success?
  • Can you share a lifecycle marketing success story?

Publishing Date: 11.07.25

Submission Deadline: 04.07.25

Primary Area of Focus: eCommerce

Synopsis:

Traditional pricing updates are too slow for today’s market. This article explores how companies are embedding flexibility into pricing systems to react to signals like competitor moves, input costs, and demand spikes in near real time.

Contributor Questions:

  • How are you making your pricing models more agile
  • What systems or workflows enable rapid updates
  • How do you balance responsiveness with pricing integrity?
  • What sectors are seeing the biggest need for pricing agility?
  • How do customers respond to dynamic adjustments?

Publishing Date: 12.07.25

Submission Deadline: 05.07.25

Primary Area of Focus: Aftermarket

Synopsis:

Servitized offerings are evolving beyond uptime guarantees to include sustainability KPIs. This article explores how service contracts are incorporating circular economy, carbon, and lifecycle efficiency metrics as core deliverables.

Contributor Questions:

  • How can we integrate sustainability into service contracts?
  • What KPIs or reporting models are emerging?
  • What customer feedback should we seek?
  • How can we help internal teams adapt to these new goals
  • Can you share any successes or learnings?

Publishing Date: 15.07.25

Submission Deadline: 08.07.25

Primary Area of Focus: aftermarket

Synopsis:

Effective spare parts management increasingly depends on real-time collaboration with suppliers. This article examines how digital platforms are improving transparency, forecasting accuracy, and joint issue resolution across multi-tier supply networks.

Contributor Questions:

  • How should we collaborate with suppliers on spare parts visibility and planning?
  • What platforms or systems are proving most useful?
  • What metrics define successful collaboration in your organization?
  • What challenges arise with digital collaboration?
  • Can you share examples of improved performance or resilience?

Publishing Date: 16.07.25

Submission Deadline: 09.07.25

Primary Area of Focus: Field Service

Synopsis:

Field service organizations are transforming by launching digital add-ons, subscriptions, and diagnostics-as-a-service. This article investigates new monetization models emerging from previously cost-focused field teams.

Contributor Questions:

  • How can we monetize digital service offerings?
  • What new revenue streams are proving most successful?
  • How can we realign internal teams to achieve revenue goals?
  • What customer reactions should we expect?
  • What role does pricing and packaging play?

Submission Deadline: 11.06.25

Primary Area of Focus: eCommerce

Synopsis:
Hyperpersonalization moves beyond standard recommendation engines, using real-time behavioral and predictive analytics to tailor every buyer interaction. This article examines how B2B sellers are adopting these deeper personalization strategies.

Contributor Questions:

  • What examples have you seen of hyperpersonalization in B2B eCommerce?
  • What technologies are enabling advanced buyer personalization?
  • How are companies balancing personalization with data privacy?
  • What challenges are organizations facing scaling personalization?
  • What future trends are shaping hyperpersonalized commerce?
  • What KPIs are organizations using to measure scheduling optimization?

Publishing Date: 19.7.25

Submission Deadline: 12.07.25

Primary Area of Focus: Pricing

Synopsis:

Price volatility is the new normal. This article discusses how scenario-based models help companies plan for multiple futures and adjust pricing to protect profitability across raw materials, logistics, and labor shifts.

Contributor Questions:

  • How can we use scenario modeling in our pricing strategy?
  • What financial tools or platforms support planning?
  • What insights can be gained from multi-scenario forecasts?
  • How do we align scenario-based pricing with business continuity plans?
  • Can you share a successful adaptation case?

Publishing Date: 19.07.25

Submission Deadline: 12.07.25

Primary Area of Focus: aftermarket

Synopsis:

Manufacturers are bringing customers into the service design process to build more tailored and effective offerings. This article explores co-creation models, collaboration platforms, and cultural shifts required to involve end users in aftermarket service development.

Contributor Questions:

  • How can we involve customers in designing service offerings?
  • What collaboration models work best?
  • What are the measurable benefits of co-creation?
  • What challenges should be expected aligning internal and external priorities?
  • Can you share a co-creation success story?

Publishing Date: 22.07.25

Submission Deadline: 15.07.25

Primary Area of Focus: spare parts

Synopsis:

Manufacturers are increasingly bringing parts production closer to end-use locations to mitigate global disruptions. This article explores reshoring strategies, regional manufacturing hubs, and the trade-offs between cost, speed, and resilience.

Contributor Questions:

  • What reshoring or local production strategies can be implemented?
  • What benefits or limitations have you observed?
  • What technologies enable flexible local production
  • How do we evaluate cost vs. resilience trade-offs
  • What role do partners or local suppliers play?

Publishing Date: 24.07.25

Submission Deadline: 16.07.25

Primary Area of Focus: field service

Synopsis:
Leadership in field service is increasingly defined by emotional intelligence. This article explores how organizations are training leaders in empathy, change management, and relationship-building to improve team performance.

Contributor Questions:

  • What examples have you seen of emotional intelligence training in field service leadership?
  • What challenges are companies facing building EQ into management?
  • How are organizations measuring emotional intelligence impact?
  • What tools are supporting leadership development?
  • What trends are shaping leadership skills in field service?

Publishing Date: 24.07.25

Submission Deadline: 17.07.25

Primary Area of Focus: eCommerce

Synopsis:

Beyond first purchase, lifecycle marketing keeps industrial buyers engaged through renewal, upsell, and support touchpoints. This article highlights strategies, platforms, and metrics used to nurture long-term customer relationships in B2B eCommerce.

Contributor Questions:

  • What lifecycle marketing tactics have been successful?
  • How should we track post-sale engagement?
  • What platforms or tools are most effective?
  • What KPIs or conversion points are most valuable
  • How can lifecycle marketing improved retention?

Publishing Date: 27.06.25

Submission Deadline: 19.07.25

Primary Area of Focus: Aftermarket

Synopsis:

Autonomous systems require unique service models, ranging from predictive diagnostics to remote resolution. This article examines how manufacturers are adapting contracts, monitoring tools, and Service Level Agreement (SLA) frameworks for autonomous equipment.

Contributor Questions:

  • What autonomous technologies are influencing service models?
  • How can we structure Service Level Agreements (SLAs) to promote autonomy?
  • What role do data and remote diagnostics play?
  • What metrics are most important in autonomous uptime?
  • What lessons can be learned from early deployments?

Publishing Date: 28.07.25

Submission Deadline: 21.07.25

Primary Area of Focus: Spare Parts

Synopsis:
Digital twin technology is helping manufacturers simulate spare parts supply chains to predict disruptions, optimize inventory, and improve resiliency. This article explores the role of simulation modeling in future-proofing aftermarket operations.

Contributor Questions:

  • What examples have you seen of companies using digital twins for spare parts supply chains?
  • What benefits are organizations realizing from simulation modeling?
  • How are companies integrating digital twins into supply chain planning?
  • What technologies are driving the advancement of digital twin adoption?
  • What trends are shaping digital simulation in logistics?

Publishing Date: 28.07.25

Submission Deadline: 21.07.25

Primary Area of Focus: Field Service

Synopsis:

AI is revolutionizing how field service teams are deployed. This article explores smart scheduling tools that factor in skillsets, urgency, location, and customer impact to allocate technicians dynamically and efficiently.

Contributor Questions:

  • What systems are required to optimize field resource deployment?
  • What improvements would this deliver in terms of service efficiency or satisfaction?
  • What role does technician feedback play in AI models?
  • How can we manage override or exception handling?
  • What metrics matter most in smart scheduling?

August: 

Publishing Date: 01.08.25

Submission Deadline: 25.07.25

Primary Area of Focus: Spare Parts

Synopsis:

Real-time market signals increasingly drive spare parts supply chains. This article explores how predictive demand sensing helps align inventory with actual customer behavior, using analytics from service calls, IoT sensors, and consumption trends to avoid overstock and stockouts.

Contributor Questions:

  • How can we implement predictive demand sensing in your parts network?
  • What data inputs will prove most accurate?
  • How do we integrate sensing with inventory systems?
  • What cost or performance improvements should be expected?
  • What barriers remain to scaling predictive models?

Publishing Date: 02.08.25

Submission Deadline: 26.07.25

Primary Area of Focus: Field Service

Synopsis:

Training programs are using gamification to boost engagement and retention. This article discusses how companies are deploying challenges, rewards, and game mechanics to motivate technician learning and create competitive team cultures.

Contributor Questions:

  • What examples have you seen of gamification in service training?
  • What platforms or tools are most effective?
  • How should we measure engagement and knowledge retention?
  • What results have you seen from gamified learning?
  • How do we design a feedback loop with employees?

Publishing Date: 05.08.25

Submission Deadline: 29.07.25

Primary Area of Focus: eCommerce

Synopsis:

Checkout friction remains a leading cause of cart abandonment in B2B. This article explores how companies are simplifying payment flows, integrating procurement systems, and offering terms flexibility to improve conversion in industrial eCommerce.

Contributor Questions:

  • What improvements have you made to B2B checkout flows?
  • How do you integrate ERP or PO-based payments?
  • What feedback have you received from buyers?
  • What KPIs track your checkout performance?
  • What role does mobile checkout play?

Publishing Date: 06.08.25

Submission Deadline: 30.07.25

Primary Area of Focus: pricing

Synopsis:

Manufacturers selling across direct, distributor, and online channels are building pricing models that maintain consistency while allowing real-time adjustments. This article explores pricing architecture for complexity, regional variance, and dynamic response.

Contributor Questions:

  • How should we structure pricing across multiple channels?
  • What tools or rules support dynamic but consistent pricing?
  • How do we manage channel conflict?
  • What systems enable agility and control?
  • What benefits should be anticipated?

Publishing Date: 07.08.25

Submission Deadline: 31.07.25

Primary Area of Focus: Aftermarket

Synopsis:
Sustainability is becoming a core pillar of service-based

Warranty data is a goldmine for proactive service models. This article explores how companies are analyzing warranty claims to improve uptime, predict failures, and drive continuous service improvement in servitized offerings.

Contributor Questions:

  • How can we use warranty data to drive service strategy?
  • What insights can be gained from claims analysis
  • How do we integrate warranty analytics into field service?
  • What predictive tools support this analysis?
  • Can you share a success case?

Publishing Date: 08.08.25

Submission Deadline: 01.08.25

Primary Area of Focus: Spare Parts

Synopsis:

To avoid downtime without overstocking, manufacturers are turning to intelligent inventory buffers driven by usage patterns, lead times, and predictive analytics. This article explores the shift from static safety stock to dynamic buffering models.

Contributor Questions:

  • How are you setting inventory buffers for critical spare parts?
  • What tools or models drive buffer optimization?
  • How do you measure buffer effectiveness?
  • What disruptions have buffers helped you manage
  • What results have you seen in availability or cost?

Publishing Date: 9.08.25

Submission Deadline: 02.08.25

Primary Area of Focus: Field Service

Synopsis:

High-demand service environments can lead to technician fatigue and attrition. This article explores how organizations are detecting, preventing, and managing burnout through scheduling, support tools, and leadership practices.

Contributor Questions:

  • How are you monitoring and addressing technician burnout?
  • What scheduling or support measures have been most effective?
  • What cultural changes have helped reduce stress?
  • How do you gather technician feedback?
  • What metrics indicate improvements in well-being?

Publishing Date: 12.08.25

Submission Deadline: 05.08.25

Primary Area of Focus: eCommerce

Synopsis:

Industrial buyers increasingly expect mobile-optimized experiences. This article explores how companies are designing responsive, intuitive mobile platforms for product search, ordering, and support in B2B commerce.

Contributor Questions:

  • How can mobile access influence e-commerce design?
  • What features or interfaces are most used by mobile buyers?
  • What UX metrics should we monitor?
  • How do we optimize for speed and simplicity?
  • What challenges are to be anticipated when scaling mobile functionality?

Publishing Date: 13.08.25

Submission Deadline: 06.08.25

Primary Area of Focus: pricing

Synopsis:

Understanding how price affects demand is crucial in volatile markets. This article explores how manufacturers are building elasticity models to segment products, test price moves, and predict revenue impacts.

Contributor Questions:

  • How should we assess price elasticity in our product lines?
  • What tools or data sources are most useful?
  • What insights can shape pricing decisions?
  • What examples can you share of elasticity-driven strategy?
  • What are the risks and rewards of elasticity modeling?

Publishing Date: 14.08.25

Submission Deadline: 07.08.25

Primary Area of Focus: aftermarket

Synopsis:

Predictive maintenance depends on real-time equipment monitoring. This article explores how aftermarket teams are deploying IoT and analytics platforms to flag issues before failures and streamline field response.

Contributor Questions:

  • What remote monitoring technologies are required for aftermarket services? 
  • How do alerts integrate with field operations?
  • What improvements could be anticipated in uptime or responsiveness?
  • How do we manage data quality and overload?
  • What results have you delivered to customers in this area?

Publishing Date: 15.08.25

Submission Deadline: 08.08.25

Primary Area of Focus: Spare parts

Synopsis:

To reduce delivery time and improve resilience, manufacturers are investing in localized spare parts hubs. This article explores strategies for selecting hub locations, balancing cost and coverage, and integrating regional inventory systems.

Contributor Questions:

  • What criteria should guide the selection of parts hub locations?
  • What trade-offs may be faced between centralization and responsiveness?
  • How can we successfully manage inventory visibility across regions?
  • What technologies support decentralized inventory?
  • What performance gains may be anticipated?

Publishing Date: 16.08.25

Submission Deadline: 09.08.25

Primary Area of Focus: Field Service

Synopsis:

Gamification is emerging as a strategy to enhance technician motivation and performance. This article examines how leaderboards, recognition tools, and achievement systems are being used to drive service excellence.

Contributor Questions:

  • What gamification tactics can be implemented in field operations?
  • What metrics or behaviors can be incentivized?
  • What cultural impacts can be anticipated?
  • How do technicians respond to gamified systems?
  • What lessons have emerged from implementations?

Publishing Date: 19.08.25

Submission Deadline: 12.08.25

Primary Area of Focus: eCommerce

Synopsis:

Product discovery remains a critical bottleneck in complex B2B catalogs. This article explores how AI tools like semantic search, visual search, and guided selling are helping users find the right parts faster.

Contributor Questions:

  • What AI tools can enhance product discovery?
  • What feedback have you received from buyers?
  • What technologies are proving most effective in the industry?
  • How do we measure improvement in the discovery experience?
  • What challenges should be anticipated when implementing intelligent search?

Publishing Date: 20.08.25

Submission Deadline: 13.08.25

Primary Area of Focus: pricing

Synopsis:

Speed matters in competitive sales environments. This article examines how manufacturers are deploying real-time pricing engines that adjust based on input costs, inventory, and competitor behavior.

Contributor Questions:

  • How can we implement real-time pricing in your sales processes?
  • What variables are most influential in pricing decisions?
  • What technologies can power pricing engines?
  • What benefits are anticipated in speed, accuracy, or win rates?
  • What controls or guardrails should be established?

Publishing Date: 21.08.25

Submission Deadline: 14.08.25

Primary Area of Focus: aftermarket

Synopsis:

Warranty performance data can predict failures, improve support, and boost satisfaction. This article explores how companies are managing warranties proactively — using claims analytics, lifecycle insights, and cross-functional feedback loops.

Contributor Questions:

  • How can we use warranty data to improve service outcomes?
  • What tools can be used to analyze claims and identify patterns?
  • What process changes can improve warranty handling?
  • How should we communicate insights back to product teams?
  • What customer results should be anticipated?

Publishing Date: 22.08.25

Submission Deadline: 15.08.25

Primary Area of Focus: spare parts

Synopsis:

Subscription models aren’t just for software. This article explores how manufacturers are packaging spare parts as recurring services, delivering predictability in inventory and spend for both providers and customers.

Contributor Questions:

  • Have you adopted or evaluated subscription-based parts models?
  • What benefits or risks have emerged?
  • How are customers responding to the change?
  • What logistics or pricing structures support it?
  • What impact has this had on forecasting or service alignment?

Publishing Date: 23.08.25

Submission Deadline: 16.08.25

Primary Area of Focus: Field Service

Synopsis:

Field teams now support complex digital solutions alongside mechanical repairs. This article explores how organizations are cross-skilling technicians to handle diagnostics, connectivity, and customer education.

Contributor Questions:

  • What skills do we need to field technician roles?
  • How can we structure cross-skilling programs?
  • What tools or learning platforms are most effective?
  • How do we track skill development and performance?
  • What impacts have you seen on customer experience or efficiency?

Publishing Date: 26.08.25

Submission Deadline: 19.08.25

Primary Area of Focus: e-commerce

Synopsis:

Industrial buyers expect real-time pricing flexibility. This article explores AI tools that support dynamic discounting and even autonomous negotiation, increasing conversion and protecting margins in large-ticket B2B sales.

Contributor Questions:

  • What dynamic pricing or negotiation tools should be table stakes? 
  • How do customers respond to automated flexibility?
  • What boundaries or constraints should be implemented?
  • What measurable results are anticipated?
  • What technologies or platforms enable this capability?

Publishing Date: 27.8.25

Submission Deadline: 20.08.25

Primary Area of Focus: Pricing

Synopsis:

With fragmented teams and local market dynamics, centralized pricing governance is becoming a strategic asset. This article explores how global manufacturers are consolidating pricing processes for better control and efficiency.

Contributor Questions:

  • How should we approach centralizing pricing functions?
  • What tools or dashboards support global visibility?
  • How do we balance local responsiveness with global consistency?
  • What gains can be realized from consolidation?
  • What challenges arise in change management?

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