Hi – welcome to your dedicated campaign page for 2025!
This page is your central hub for all of your activity with Field Service News. On this page, you will find the following:
Press Release Submission
- Submit your latest press releases using the button below.
- Please note that .docx format is preferable when submitting press releases.
- We will publish your press release within 2 working days of receipt
- Your press release will be included in the next available newsletter, which runs weekly on Mondays.
- If you wish to include an embargo deadline on your press release, include this in the notes section of the form
Your Published NEWS
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Inventory:
- 4 x Newsletter Sponsorships
- 4 x Newsletter banners
- 2 x web banner campaigns
- Tailored side bar
Digital ad specifications:
- Newsletter banners – 728×90
- Newsletter sponsor text – max 150 words
- Web banners – 300×250 & 300x 600
- Side bar requirements – logo
Features available for commentary
- You can comment on all the features listed below.
- There are several questions related to each feature
- You may submit appx 300 words per feature, responding to between one and three of the questions
- Please identify the feature you are supplying content for and the questions you are responding to in your document
- Please either submit your responses in word doc format
May:
- Publishing Date: 29.4.25
- Submission Deadline: 25.4.25
- Primary Area of Focus: Spare Parts
- Synopsis:
Autonomous robots, AI-powered sorting systems, and automated storage solutions are revolutionizing spare parts warehousing. This article will explore how robotics is improving warehouse efficiency, accuracy, and cost reduction. - Contributor Questions:
- How can manufacturers adopt robotics in spare parts warehousing?
- What are the biggest operational benefits of warehouse automation?
- Can you share a case study where robotics significantly improved efficiency?
- What challenges arise when integrating autonomous systems into existing operations
- How do you see warehouse robotics evolving in the next decade?
Publishing Date: 01.05.25
Submission Deadline: 30.04.25
Primary Area of Focus: Spare Parts
Synopsis:
Companies are moving away from centralized global spare parts supply chains toward more localized, resilient models. This article explores how trends like nearshoring, regional hubs, and micro-distribution centers are reshaping the aftermarket logistics landscape. It highlights the strategic advantages of decentralization, including reduced lead times, better risk management, and enhanced customer service, while also discussing the operational challenges of shifting to localized structures.
Contributor Questions:
- How has your organization adapted its spare parts supply network toward localization or nearshoring?
- What challenges have you faced in creating regional hubs or micro-distribution centers?
- Can you share a case where localization improved your spare parts availability or customer experience?
- What technologies or data systems have been key in enabling more localized networks?
- How do you balance cost efficiency with resilience in network design?
Publishing Date: 02.05.25
Submission Deadline: 30.04.25
Primary Area of Focus: Field Service
Synopsis:
As B2B buyers become more digitally savvy, operational transparency is emerging as a critical differentiator in eCommerce. This article examines how providing real-time inventory visibility, clear delivery timelines, and transparent pricing structures helps build customer trust and loyalty. It discusses operational best practices for integrating transparency into digital sales processes and highlights examples of companies using transparency to reduce churn and increase conversions.
Contributor Questions:
- How is transparency embedded into your eCommerce operations?
- What operational changes were necessary to offer real-time updates?
- How do you communicate delays or stock issues to customers?
- What technologies or practices have helped boost transparency?
- What has been the customer response?
Publishing Date: 05.05.25
Submission Deadline: 01.05.25
Primary Area of Focus: eCommerce
Synopsis:
This article explores how carbon pricing can be integrated into manufacturing cost structures to align with sustainability goals. It discusses strategies for balancing environmental responsibility with profitability, while addressing the complexities of incorporating carbon pricing into financial planning. The piece also highlights the importance of aligning pricing strategies with evolving regulatory frameworks.
Contributor Questions:
- What are the most critical considerations for integrating carbon pricing into cost structures?
- How might sustainability goals influence the evolution of pricing models in manufacturing?
- What innovative approaches are helping businesses align profitability with environmental responsibility?
- How can manufacturers navigate the complexities of carbon pricing within regulatory frameworks?
- In what ways does carbon pricing impact decision-making at both operational and strategic levels?
- What future trends could shape how manufacturers approach carbon pricing?
Publishing Date: 06.05.25
Submission Deadline: 02.05.25
Primary Area of Focus: Pricing
Synopsis:
This article examines how manufacturers can leverage customizable e-commerce Manufacturers are increasingly using dynamic discounting models to respond to fluctuating inventory levels, slow demand periods, and cash flow needs. This article explores how dynamic pricing and discounting strategies can be structured to drive sales without damaging long-term pricing integrity. It will also highlight technologies enabling real-time discount triggers and offer insights into balancing short-term sales goals with long-term brand value.
Contributor Questions:
- How does your company approach dynamic discounting?
- What signals trigger short-term discount offers?
- How do you ensure profitability when discounting?
- What systems help you manage real-time promotions?
- How do you measure the success of discount campaigns?
Publishing Date: 07.05.25
Submission Deadline: 03.04.05
Primary Area of Focus: Aftermarket
Synopsis:
This article examines how service design thinking is being applied in industrial and field service contexts to create more customer-centric service models. It explores how mapping customer journeys, pain points, and touchpoints can lead to better service offerings. It will discuss the methodologies behind service design, the cultural shifts required within organizations, and examples of companies who have successfully implemented these practices to drive loyalty and differentiation.
Contributor Questions:
- How have you applied service design principles to enhance customer experience?
- Can you share an example where service redesign led to better outcomes?
- What tools do you use for customer journey mapping?
- How do you involve customers in co-creation?
- How has service design influenced KPIs?
Publishing Date: 08.05.25
Submission Deadline: 03.04.05
Primary Area of Focus: Field Service Management
Secondary Area of Focus: Internet of Things (IoT) and Predictive Diagnostics
Synopsis:
This article explores how IoT is enabling real-time diagnostics in field service operations. It examines how connected devices allow for proactive monitoring of equipment, minimizing downtime and improving response times. The piece discusses the broader impact of IoT on operational efficiency and service delivery.
Contributor Questions:
- How is IoT reshaping the way field service teams monitor and diagnose equipment?
- What strategies can enhance the integration of IoT solutions into existing workflows?
- In what ways does real-time data improve service responsiveness and customer satisfaction?
- What role does predictive maintenance play in reducing operational disruptions?
- How can companies address security challenges when deploying IoT solutions?
- What advancements in IoT technology might further optimize field service operations?
Publishing Date: 09.05.25
Submission Deadline: 03.04.05
Primary Area of Focus: Field Service
Synopsis:
Field service organizations are increasingly turning to AR and remote expert support to tackle technician shortages and rising service complexity. This article explores how augmented reality tools are being used to provide on-the-spot guidance to field technicians, boosting first-time fix rates and customer satisfaction. It will cover implementation strategies, training challenges, and success metrics for measuring the impact of remote assistance technologies.
Contributor Questions:
- How has AR been implemented into your field service operations?
- Can you share an example where remote assistance solved a complex issue?
- What has been the feedback from field teams on AR usage?
- How do you handle training for AR tools?
- What impact has AR had on your KPIs like first-time fix rates?
Publishing Date: 12.05.25
Submission Deadline: 06.05.25
Primary Area of Focus: eCommerce
Synopsis:
While cart abandonment is a well-known challenge in B2C, it is equally critical—and often overlooked—in B2B eCommerce. This article analyzes the reasons why B2B buyers abandon carts and explores proven strategies to reduce abandonment, including personalized remarketing, dynamic checkout assistance, and transparency around lead times and shipping costs. It will also provide insights into the technologies and analytics platforms that support abandonment recovery efforts.
Contributor Questions:
- What causes cart abandonment in your B2B operations?
- What tactics have been most effective at recovering abandoned carts?
- How do you personalize recovery efforts based on customer behavior?
- What technologies are you using to track and reduce abandonment?
- Can you share any success metrics?
Publishing Date: 13.05.25
Submission Deadline: 06.05.25
Primary Area of Focus: Pricing
Synopsis:
Product shortages have forced many manufacturers to rethink their pricing strategies. This article explores how companies are introducing flexible, situation-based pricing that adapts to raw material scarcities, transportation bottlenecks, and production disruptions. It discusses how to maintain customer relationships during periods of constrained supply, including communication strategies, fairness principles, and examples of successful adaptive pricing programs.
Contributor Questions:
- How has your pricing strategy adapted to product shortages?
- What communication strategies have been effective in managing price changes?
- How do you maintain customer trust while adjusting prices?
- Can you share a case where dynamic pricing maintained profitability?
- What role does AI or analytics play in shortage-related pricing?
Publishing Date: 14.05.25
Submission Deadline: 07.05.25
Primary Area of Focus: Aftermarket Management
Synopsis:
Subscription-based service models are moving beyond software and entering manufacturing. This article explores how manufacturers are bundling products and services into subscription offerings focused on uptime, availability, and value-added services. It will discuss how these models create predictable recurring revenue, build deeper customer relationships, and require new ways of thinking about service delivery, sales, and customer success.
Contributor Questions:
- How have you introduced subscription models into your service offerings?
- What challenges have you faced in moving customers from capex to opex models?
- How do you price and structure subscriptions in manufacturing?
- What KPIs are you using to track success?
- Can you share a success story?
Publishing Date: 15.05.25
Submission Deadline: 10.05.25
Primary Area of Focus: Spare Parts
Synopsis:
Additive manufacturing is changing the spare parts landscape by enabling on-demand production, reducing inventory costs, and accelerating delivery times. This article explores how 3D printing technologies are being deployed to improve spare parts availability, tackle supply chain bottlenecks, and support customization at scale. It highlights practical examples, benefits, limitations, and what it takes to integrate additive manufacturing into a parts management strategy.
Contributor Questions:
- What examples have you seen where 3D printing significantly improved spare parts availability?
- What challenges are companies facing when introducing additive manufacturing into supply chains?
- How are companies balancing cost, quality, and speed with 3D-printed parts?
- What industries are leading adoption of 3D printing for spare parts?
- What are some emerging trends in spare parts additive manufacturing?
Publishing Date: 19.05.25
Submission Deadline: 12.05.25
Primary Area of Focus: eCommerce
Synopsis:
With physical product demos often impractical in B2B sales, virtual demonstrations are becoming critical. This article examines how manufacturers are using AR, VR, and interactive configurators to showcase products online, build buyer trust, and accelerate purchasing decisions. It highlights best practices for virtual engagement and the technologies driving higher conversion rates in industrial eCommerce.
Contributor Questions:
- What examples have you seen of companies using virtual demos to drive B2B sales?
- How are virtual demonstrations influencing buyer decision-making in B2B markets?
- What challenges are companies facing when implementing virtual product experiences?
- How are organizations measuring the effectiveness of virtual demos?
- What trends are emerging in virtual sales enablement?
Publishing Date: 20.05.25
Submission Deadline: 13.05.25
Primary Area of Focus: Pricing
Synopsis:
Market volatility demands real-time financial agility. This article explores how manufacturers are using real-time margin monitoring tools to dynamically adjust pricing, promotions, and inventory strategies to protect profitability. It highlights the role of AI and predictive analytics in surfacing actionable insights and outlines best practices for balancing margin protection with customer experience.
Contributor Questions:
- What examples have you seen where real-time margin management protected profitability?
- What challenges are manufacturers facing in monitoring margins dynamically?
- How are companies using technology to adjust pricing and inventory strategies in real time?
- What technologies are being adopted for margin management in volatile markets?
- What trends are shaping margin management best practices?
Publishing Date: 21.05.25
Submission Deadline: 14.05.25
Primary Area of Focus: Aftermarket
Synopsis:
Field service models are evolving from activity-based SLAs to outcomes-based guarantees focused on uptime, performance, and results. This article discusses how organizations structure these contracts, align operations, and mitigate risks to deliver measurable outcomes. It will examine the shift in mindset required across sales, service, and customer success teams to support this evolution.
Contributor Questions:
- What examples have you seen of companies shifting to outcome-based service models?
- What challenges are organizations encountering in structuring performance-based contracts?
- How are service providers measuring and delivering guaranteed outcomes?
- What are best practices for aligning operations with outcome-driven SLAs?
Publishing Date: 22.05.25
Submission Deadline: 15.05.25
Primary Area of Focus: Spare Parts
Synopsis:
Spare parts supply chains are under increasing pressure to meet environmental sustainability targets. This article explores how companies are integrating sustainability metrics like carbon footprint, recyclability, and material sourcing into their spare parts planning and procurement processes. It examines the operational and financial impacts of sustainable supply chains and showcases companies that are balancing efficiency with ESG commitments.
Contributor Questions:
- What examples have you seen of organizations integrating sustainability metrics into parts planning?
- What challenges are companies facing in balancing sustainability with operational efficiency?
- How are companies tracking environmental impact in spare parts sourcing?
- What tools are most commonly used to measure supply chain sustainability?
- What sustainability trends are emerging in spare parts management?
Publishing Date: 23.05.25
Submission Deadline: 16.05.25
Primary Area of Focus: Field service
Synopsis:
Micro-training is transforming how field technicians are upskilled, moving away from intensive, centralized courses toward flexible, modular, on-demand learning. This article examines how organizations are using bite-sized digital learning, simulations, and mobile platforms to accelerate onboarding and ongoing development. It explores how micro-training supports continuous improvement, reduces time-to-productivity, and adapts to new service technologies.
Contributor Questions:
- What examples have you seen where micro-training significantly improved technician onboarding?
- What challenges are companies facing in shifting from traditional training to micro-learning models?
- How are organizations measuring the success of micro-training programs?
- What platforms or technologies are proving effective for micro-training delivery?
- What trends are emerging in field service learning and development?
Publishing Date: 26.05.25
Submission Deadline: 19.05.25
Primary Area of Focus: E-Commerce
Synopsis:
AI-driven chatbots are becoming indispensable in B2B eCommerce, offering fast, scalable customer support without the need for full-time human staffing. This article explores how businesses are deploying chatbots to manage inquiries, process orders, and provide product recommendations. It examines best practices for chatbot training, customer handoff strategies, and the impact on customer satisfaction and operational efficiency.
Contributor Questions:
- What examples have you seen where AI chatbots significantly improved B2B customer support?
- What challenges are companies encountering in deploying effective AI chatbots?
- How are organizations balancing chatbot automation with human escalation needs?
- What technologies are leading in AI chatbot deployments for B2B commerce?
- What future trends do you see shaping chatbot evolution?
Publishing Date 28.05.25
Submission Deadline: 21.05.25
Primary Area of Focus: Aftermarket
Synopsis:
As manufacturers blend products and services into single offerings, managing hybrid contracts becomes increasingly complex. This article explores strategies for structuring contracts that cover physical assets and service delivery, aligning incentives between suppliers and customers. It highlights key clauses, governance models, and examples of successful hybrid service/product bundling.
Contributor Questions:
- What examples have you seen of successful hybrid product-service contract models?
- What challenges are companies facing in managing blended asset and service agreements?
- How are companies structuring KPIs and governance for hybrid contracts?
- What best practices are emerging for aligning customer and supplier incentives in hybrid models?
- What industries are advancing fastest with hybrid offering models?
Publishing Date 30.05.25
Submission Deadline: 23.05.25
Primary Area of Focus: Field Service
Synopsis:
Gamification techniques are being introduced into field service training to boost engagement, retention, and performance. This article explores how companies are using game mechanics — points, leaderboards, challenges — to motivate technicians during training and certification processes. It discusses psychological principles behind gamification and offers examples of successful implementation.
Contributor Questions:
- What examples have you seen of gamification improving field service training outcomes?
- What challenges are companies encountering when implementing gamified learning?
- How are organizations measuring the impact of gamification on technician performance?
- What platforms or tools are most effective for gamified field training?
- What trends are emerging in gamification strategies for technical education?
June:
Publishing Date: 02.06.25
Submission Deadline: 26.05.25
Primary Area of Focus: Spare Parts
Synopsis:
Demand sensing is evolving beyond traditional forecasting methods. This article explores how manufacturers are using real-time market signals, customer behaviors, and external data sources to predict spare parts needs earlier and more accurately, enabling better inventory alignment and customer service.
Contributor Questions:
- What examples have you seen where predictive demand sensing improved aftermarket operations?
- What challenges are companies facing implementing market-driven forecasting?
- What external signals are proving most valuable for spare parts prediction?
- How are organizations integrating demand sensing with inventory systems?
- What future trends are emerging in predictive aftermarket forecasting?
Publishing Date: 03.06.25
Submission Deadline: 27.05.25
Primary Area of Focus: Field Service
Synopsis:
Field service is no longer just a cost center — it’s becoming a revenue generator. This article explores how digital services like remote diagnostics, virtual advisory, and paid monitoring subscriptions are being monetized to create new, recurring revenue streams for field service organizations.
Contributor Questions:
- What examples have you seen of companies monetizing digital service offerings?
- What new revenue models are gaining traction in field services?
- What challenges are companies facing shifting from cost center to revenue generator?
- How are organizations pricing and packaging digital services?
- What industries are leading field service monetization trends?
Publishing Date: 04.06.25
Submission Deadline: 28.05.25
Primary Area of Focus: eCommerce
Synopsis:
Bulk and repeat ordering processes are critical for large industrial buyers. This article examines how companies are streamlining catalog browsing, order building, and checkout flows for complex, high-volume B2B purchases, ensuring speed, accuracy, and buyer satisfaction.
Contributor Questions:
- What examples have you seen of companies optimizing bulk order processes?
- What challenges are companies facing in high-volume B2B transactions?
- How are eCommerce platforms adapting to large repeat purchase behavior?
- What technologies are improving bulk order workflows?
- What trends are shaping the future of industrial B2B buying?
Publishing Date: 05.06.25
Submission Deadline: 29.05.25
Primary Area of Focus: pricing
Synopsis:
Pricing decisions are becoming smarter and faster with AI-generated recommendation engines. This article explores how AI is being used not just to monitor pricing performance but to actively suggest optimal pricing strategies based on data patterns, competitor behavior, and customer responses.
Contributor Questions:
- What examples have you seen of manufacturers using AI-driven price recommendations?
- What challenges are companies encountering when trusting AI pricing outputs?
- How are companies integrating recommendation engines into pricing processes?
- What technologies are proving most effective in AI-driven pricing?
- What trends are emerging around predictive pricing strategy?
Publishing Date: 06.06.25
Submission Deadline: 30.05.25
Primary Area of Focus: Aftermarket
Synopsis:
Sustainability is becoming a core pillar of service-based models. This article explores how companies are embedding carbon reduction goals, resource optimization targets, and lifecycle efficiency metrics directly into their servitized business offerings, appealing to both regulatory and customer expectations.
Contributor Questions:
- What examples have you seen of sustainability KPIs being embedded into servitized models?
- What challenges are organizations facing integrating sustainability into services?
- How are companies tracking carbon and efficiency targets within service contracts?
- What innovations are emerging around green servitization?
- What industries are leading this evolution?
Publishing Date: 09.06.25
Submission Deadline: 02.06.25
Primary Area of Focus: Spare Parts
Synopsis:
Parts proliferation complicates inventory, logistics, and service. This article explores how companies are standardizing parts families, reducing SKU complexity, and improving fulfillment reliability through strategic standardization initiatives.
Contributor Questions:
- What examples have you seen where parts standardization improved aftermarket logistics?
- What challenges are organizations facing in reducing SKU complexity?
- How are companies balancing customization demands with standardization goals?
- What tools or platforms are supporting standardization efforts?
- What trends are influencing standardization initiatives?
Publishing Date: 10.06.25
Submission Deadline: 03.06.25
Primary Area of Focus: Field Service
Synopsis:
Effective AI for field service must complement, not replace, technician skills. This article examines how companies are designing AI interfaces and tools to empower frontline workers, ensuring usability, adaptability, and trust.
Contributor Questions:
- What examples have you seen of human-centered AI successfully empowering field technicians?
- What challenges are companies encountering in humanizing AI tools?
- How are organizations balancing automation with technician autonomy?
- What industries are leading human-centered AI design practices?
- What best practices are emerging for AI adoption in field service?
Publishing Date: 11.06.25
Submission Deadline: 04.06.25
Primary Area of Focus: eCommerce
Synopsis:
Legacy eCommerce systems can’t handle evolving B2B demands. This article explores why manufacturers and distributors are replatforming to modern, scalable, API-driven solutions to future-proof digital sales strategies.
Contributor Questions:
- What examples have you seen of successful B2B eCommerce replatforming?
- What challenges are companies facing migrating from legacy platforms?
- How are organizations balancing scalability with customization?
- What technologies are leading the new B2B eCommerce wave?
- What trends are shaping future-ready digital sales ecosystems?
Publishing Date: 12.06.25
Submission Deadline: 05.06.25
Primary Area of Focus: pricing
Synopsis:
Inflation volatility demands strategic, structured pricing responses. This article explores how companies are using indexed pricing, flexible surcharges, and proactive communication strategies to manage inflation without eroding customer trust.
Contributor Questions:
- What examples have you seen of companies managing inflation impacts through pricing?
- What challenges are companies facing with inflation-linked adjustments?
- How are organizations communicating price changes effectively?
- What role is technology playing in inflation scenario planning?
- What sectors are adapting fastest to inflation volatility?
Publishing Date: 13.06.25
Submission Deadline: 06.06.25
Primary Area of Focus: aftermarket
Synopsis:
Circular economy principles are moving from manufacturing into field service models. This article explores how organizations are designing service offers that maximize reuse, refurbishment, and recycling as core value propositions.
Contributor Questions:
- What examples have you seen of circular economy models in field service?
- What challenges are organizations facing building circular service offers?
- How are companies measuring lifecycle and reuse performance?
- What customer expectations are driving circular innovation?
- What sectors are leading adoption?
Publishing Date: 16.06.25
Submission Deadline: 09.06.25
Primary Area of Focus: Spare parts
Synopsis:
Critical sectors like aerospace and healthcare demand hyper-resilient spare parts networks. This article explores strategies for enhancing redundancy, localization, and response time in mission-critical environments.
Contributor Questions:
- What examples have you seen of companies strengthening critical spare parts networks?
- What sectors are prioritizing network resilience strategies?
- How are companies localizing supply chains for resilience?
- What technologies are enabling hyper-resilient networks?
- What future risks are shaping spare parts planning?
Submission Deadline: 11.06.25
Primary Area of Focus: eCommerce
Synopsis:
Hyperpersonalization moves beyond standard recommendation engines, using real-time behavioral and predictive analytics to tailor every buyer interaction. This article examines how B2B sellers are adopting these deeper personalization strategies.
Contributor Questions:
- What examples have you seen of hyperpersonalization in B2B eCommerce?
- What technologies are enabling advanced buyer personalization?
- How are companies balancing personalization with data privacy?
- What challenges are organizations facing scaling personalization?
- What future trends are shaping hyperpersonalized commerce?
- What KPIs are organizations using to measure scheduling optimization?
Publishing Date: 19.06.25
Submission Deadline: 12.06.25
Primary Area of Focus: eCommerce
Synopsis:
Organizations are using multi-scenario pricing models to prepare for volatility across raw materials, labor costs, and regulatory changes. This article explores tools and strategies for long-term pricing resilience.
Contributor Questions:
- What examples have you seen of effective pricing scenario planning?
- What tools are organizations using for multi-path financial modeling?
- How are companies balancing flexibility with predictability?
- What sectors are leading multi-scenario adoption?
- How are pricing teams aligning with broader business continuity plans?
Publishing Date: 20.06.25
Submission Deadline: 13.06.25
Primary Area of Focus: aftermarket
Synopsis:
Autonomous machinery is reshaping service models. This article explores how companies are adapting service contracts, maintenance frameworks, and uptime guarantees specifically for autonomous assets.
Contributor Questions:
- What examples have you seen of autonomous-focused service offerings?
- What challenges are organizations facing adapting contracts for autonomy?
- How are companies handling remote diagnostics and predictive repairs?
- What KPIs are relevant for autonomous support models?
- What trends are shaping autonomous field service?
Publishing Date: 23.06.25
Submission Deadline: 16.06.25
Primary Area of Focus: spare parts
Synopsis:
Companies are localizing parts manufacturing closer to end markets to protect against supply chain disruptions. This article examines reshoring trends, nearshore partnerships, and regional production hubs.
Contributor Questions:
- What examples have you seen of companies reshoring spare parts production?
- What challenges are organizations facing localizing manufacturing?
- How are companies balancing cost with proximity benefits?
- What technologies are enabling regional production agility?
- What future risks are driving reshoring decisions?
Publishing Date: 24.06.25
Submission Deadline: 17.06.25
Primary Area of Focus: field service
Synopsis:
Leadership in field service is increasingly defined by emotional intelligence. This article explores how organizations are training leaders in empathy, change management, and relationship-building to improve team performance.
Contributor Questions:
- What examples have you seen of emotional intelligence training in field service leadership?
- What challenges are companies facing building EQ into management?
- How are organizations measuring emotional intelligence impact?
- What tools are supporting leadership development?
- What trends are shaping leadership skills in field service?
Publishing Date: 25.06.25
Submission Deadline: 18.06.25
Primary Area of Focus: eCommerce
Synopsis:
Lifecycle marketing focuses on nurturing customers post-purchase to drive retention, upsell, and loyalty. This article examines how B2B sellers are building lifecycle-focused engagement strategies.
Contributor Questions:
- What examples have you seen of effective customer lifecycle marketing in B2B?
- What tools are companies using for post-purchase engagement?
- How are organizations measuring lifecycle marketing success?
- What trends are shaping post-purchase B2B strategies?
- What challenges are companies encountering?
Publishing Date: 27.06.25
Submission Deadline: 20.06.25
Primary Area of Focus: Aftermarket
Synopsis:
Service innovation is accelerating through co-creation partnerships with customers. This article examines how companies are involving clients in service design, customization, and iterative improvement processes.
Contributor Questions:
- What examples have you seen of co-creation models in service innovation?
- What challenges do organizations face involving customers directly in service design?
- How are companies structuring co-creation partnerships?
- What industries are most active in service co-development?
- What trends are shaping co-creation in industrial sectors?
Publishing Date: 30.06.25
Submission Deadline: 23.06.25
Primary Area of Focus: Spare Parts
Synopsis:
Digital twin technology is helping manufacturers simulate spare parts supply chains to predict disruptions, optimize inventory, and improve resiliency. This article explores the role of simulation modeling in future-proofing aftermarket operations.
Contributor Questions:
- What examples have you seen of companies using digital twins for spare parts supply chains?
- What benefits are organizations realizing from simulation modeling?
- How are companies integrating digital twins into supply chain planning?
- What technologies are advancing digital twin adoption?
- What trends are shaping digital simulation in logistics?
