Challenges and Issues in Service Marketing
Is marketing service excellence an endless battle? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group. Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s down the...
The Disconnect between Marketing Leadership and Service Leadership
Do service leaders and marketing leaders speak the same language? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group. Michael is a seasoned expert in the field service industry, and he always thinks forward to...
What Should Service Directors Focus on to Achieve Successful Service Marketing?
Is your service marketing on target? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group. Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s down the road and what...
How Big is the Difference between Upselling Service to Existing Clients and Selling Service to New Clients?
Do we need a different skill set for upselling? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group. Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s down the...
What Are the Sectors the Field Service Industry Should Learn From When It Comes to Service Marketing?
What can we learn from those outside of our usual sphere of influence? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group. Michael is a seasoned expert in the field service industry, and he always thinks forward to...
Deconstructing the Service Delivery Value Chain and Research What Your Customer Wants
Are you prepared to take things apart to meet customer needs? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group. Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s...
Is Remote Service Here to Stay?
We’ve come a long way in a short time. Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group. Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s down the road...
Depot Repair: Bringing the Customer Experience Full Circle
Durable goods manufacturers have long played a part in the circular business economy, placing particular emphasis on improving productivity and streamlining reverse logistic supply chain processes to achieve time- and cost-saving benefits. While a laser focus on operational efficiency is important in reverse logistics, it doesn’t...
Up Time as a Service: The New Normal Expectation for Field Service
Up Time as a Service: The New Normal Expectation for Field Service In this article for Field Service News, Michael Blumberg, President of Blumberg Advisory Group, discusses the “new normal” expectation for field service organisations to offer a proactive, connected, and remote service… Over the last 12 months, Field...
A Prescription for Field Service Leaders
The world that we entered into at the start of 2020 is a very different one to the one we inhabit today. The Covid-19 novel coronavirus pandemic that brought national borders crashing down as we entered into a global lockdown has seen to that. Michael Blumberg assesses the situation outlines the challenges ahead and explains …...
