Nick Frank, Managing Partner, Si2 Partners, gives us an overview of his Masterclass “The Customer Value Iceberg” available exclusively on Field Service News for FSN PRO members.
Do you struggle to articulate the full value of your service offering to some customers? Do you truly know where your customers see hold the value perception of your services?
If so, don’t worry you are not alone. In fact, research has shown that one of the greatest challenges that service organisations face is articulating their value proposition effectively to their customers.
That is because, like an iceberg often much of the value of a service offering lies hidden beneath the waterline.
You can connect directly with Nick on LinkedIn here. Once you are enrolled in the course you will also be able to contact him via email for support and upon completion of the course you will be able to schedule a 30 minute call with Nick to help define next steps.