Course Description:

Do you struggle to articulate the full value of your service offering to some customers? Do you truly know where your customers see hold the value perception of your services? 

If so, don’t worry you are not alone. In fact, research has shown that one of the greatest challenges that service organisations face is articulating their value proposition effectively to their customers. That is because, like an iceberg often much of the value of a service offering lies hidden beneath the waterline. 

Nick Frank has been with a number of leading organisations across the last decade to help them with exactly this challenge – to better articulate their value proposition and now Nick has worked with us to create a new Masterclass so he can guide you through the Customer Value Icerberg model as well. 

As you work your way through this Masterclass you will be working towards four key objectives that will allow you to: 

• Better understand how your customers perceive value
• Better understand what makes your customer successful
• Develop service propositions that offer real value
• Better articulate the value of all your service propositions