The world's leading two communities dedicated to field service - now under one roof...

The world's leading two communities dedicated to field service - now under one roof...

After more than a decade of working alongside each other to help the field service sector connect with the technologies and strategies that continue to drive service excellence, Field Service News and Copperberg have now officially come together to offer what is quite simply the industry’s most comprehensive set of marketing services to an audience that is unparalleled. 

 

Whether it is in-person events, lead generation, content creation, or full project management of a holistic campaign that touches across multiple facets of your marketing needs – the combined audience, reach, and experience of the Copperberg and Field Service News teams now combined will ensure you achieve maximum impact for your investment. 

After more than a decade of working alongside each other to help the field service sector connect with the technologies and strategies that continue to drive service excellence, Field Service News and Copperberg have now officially come together to offer what is quite simply the industry’s most comprehensive set of marketing services to an audience that is unparalleled. 

 

Whether it is in-person events, lead generation, content creation, or full project management of a holistic campaign that touches across multiple facets of your marketing needs – the combined audience, reach, and experience of the Copperberg and Field Service News teams now combined will ensure you achieve maximum impact for your investment. 

 

Events: In-Person & Online

The Power of 50 Physical Events: €15K

Our Power of 50 physical meetups bring together an intimate, but highly influential group of service leaders where essential discussions that are shaping our industry take place. Due to our focus on meaningful and high-impact conversations, partnership places are highly limited allowing for those partners in attendance to play a major role in the key conversations of the day. Early booking is highly recommended.

 

Recommended for: 

 

  • Understanding the challenges your industry faces 
  • Targeted lead generation and prospect nurturing
  • Educating the market and highlighting your solutions
  • Product/service development,
 
Currently, the 2024 Power of 50 program is full.
 
If you would like to discuss the possibility of partnering with us for future events in 2025 and 2026 or would like to know more about our other offerings use the button to schedule a call.

Spare Parts Business Platform

15th February, Waterfront Congress Centre, Stockholm, Sweden

Manufacturing Pricing Excellence

28th May, Le Meridien Hotel, Stuttgart, Germany

Field Service Forum

29th May, Le Meridien Hotel, Stuttgart, Germany

Project Management

23 & 24th October 2024, Marriott, Copenhagen. 

Bespoke City Meeting: €20K

Bring together a smaller group of senior service executives and leaders and work with our experienced events team and subject matter experts within the editorial team to shape a half-day event that blends your core messaging with the most salient topics of the day. Hosted in a European city of your choice, we will work with you to deliver an event where you spend quality time talking with the senior leaders you wish to meet. 

 

Partner with us exclusively on a City Meeting, and you will have: 

 

  • A full half-day agenda shaped to blend your needs and the key industry talking points
  • An exceptional opportunity for building meaningful relationships with senior service executives
  • Full project management from our highly experienced event production team
  • Focused delegate acquisition that factors in your prospect list and target demographics. 
  • Hosted by one of our senior editorial team. 
 
As our Bespoke City Meetings are extremely popular partnership options, it is advised to book a minimum six months ahead of your preferred event date to avoid disappointment

Half-Day In-Person Workshop: €17.5K

Hosted in parallel with our Power of 50 events, our half-day workshops run the day prior to the full conference, where we work with one partner on an exclusive basis to produce an opportunity to educate and work alongside many of the senior delegates in attendance on the following day. Build rapport by demonstrating how you are positioned to help them work through the challenges they face effectively as you demonstrate your deep subject matter expertise. 

 

As a workshop partner, you will have access to: 

 

  • Exclusive half-day interaction with an audience of senior service leaders
  • Multiple sessions aimed at delivering meaningful engagement across the day
  • Networking opportunities across lunch, coffee and drinks 
  • Access to our senior editorial team to help shape the perfect agenda
 
Currently, there are very limited workshop spaces available. 
 
If you would like to find out the remaining options or discuss the possibility of partnering with us for future events in 2025 and 2026 use the button to schedule a call.

Service Academy Virtual Session: €9.9K

The Copperberg Service Academy is a regular series of high-end education for service leaders, featuring event specific chat panels to allow for communication throughout the Academy. Combining the convenience of on-demand content with a layer of engagement to further boost your impact with our senior delegates. 

 

Your session in one of our Service Academy’s will include: 

 

  • Exclusivity as the only commercial partner
  • 30 minute presentation
  • Session to pre-recorded for your convenience
  • Session to be professionally edited and provided to you for further use 
  • Two passes to join the Service Academy and engage with the delegates
  • Contact details for delegates (min 50 senior service leaders) 
 
Discover the sessions that are available across 2024 and be seen as a critical leader in shaping the future of the field service sector. 
 

Copperberg Select Virtual Seminar: €9.9K

The Copperberg Select series of virtual seminars are where we take the burning platform issues of the day and focus on the urgent areas we need to address to overcome the key challenges of the current times. We take the traditional event format and turn it into a crash-course of information our industry is seeking. 

 

Your session in one of our Copperberg Select Virtual Seminars will include: 

 

  • Exclusivity as the only commercial partner
  • 30 minute presentation
  • Session to pre-recorded for your convenience
  • Session to be professionally edited and provided to you for further use 
  • Two passes to join the Service Academy and engage with the delegates
  • Contact details for delegates (min 50 senior service leaders) 
 
Discover the essential topics we’ve identified that our audience are requesting guidance on in and play a central role in helping them overcome them. 
 

Publishing & Marketing Services:

Traditional Publishing:

While we have an array of sophisticated tools to help solution providers connect with our audience we also continue to offer a selection of traditional publishing packages for you to establish brand recall and recollection whether it be via visual display branding or thought leadership content.

 
  • 12 months of prime position in the Copperberg Vendor Directory
  • Full page on our gated manufacturing business community
  • Options to add video, branding and weblinks
  • Series of minimum 3 industry-focused articles
  • Authored by our expert industry writers
  • Features to be shaped around your core messaging 
  • White paper written by subject matter experts on your topic of choice
  • Includes fully professional artworked final product
  • Full global publishing rights
  • Email marketing campaign distributing an existing digital asset
  • Social media coverage
  • Sole sponsorship of 1 x newsletter including two leader board banners and sponsor note
  • Lead collection in line with GDPR regulations
  • Minimum 50 registrants
  • Editorial assistance to host your session
  • Includes bespoke marketing campaign promotion elements

Content Creation End-to-End Campaigns:

A recent analysis of all content published by Field Service News revealed that our own industry-leading content outperformed all sponsor-provided content in terms of download numbers on average by 131%. From this top-line metric alone, the return investment when using FSN as a content creation team and publisher is significantly higher than when using FSN simply as a promotional vehicle. 

 

If you would prefer to let us do the heavy lifting in terms of building the content for you, you can rest assured that not only will your brand get the benefit of being aligned to the very best content available in our industry, but also greatly increased visibility and performance. 

  • Kick off meeting to identify right editorial direction for the paper
  • Paper written by FSN senior editorial team
  • Professionally art-worked by the FSN design team
  • Up to three edits before final revision
  • Dedicated email promoting the paper
  • Dedicated Squeeze Page for driving registration
  • Dedicated landed page with GDPR compliant opt-in
  • Inclusion on our weekly Newsletter
  • Minimum 4 features serialising your paper
  • 6 week social media campaign promoting your paper
  • Inclusion of your paper in FSN FREE monthly selection
  • Lead estimate 75 to 150
  • Kick off meeting to identify right editorial direction for the content
  • Paper written by FSN senior editorial team
  • In-depth video interview recorded using dedicated remote recording tools
  • Professionally art-worked by the FSN production team
  • Professionally edited video by the FSN production team
  • Up to three edits before final revision of each resource
  • Dedicated emails promoting the both resources
  • Dedicated Squeeze Pages for driving registration
  • Dedicated landed pages with GDPR compliant opt-in
  • Both resources included on our weekly Newsletter
  • Minimum 10 features serialising your content
  • 8 week social media campaign promoting your paper
  • Inclusion of your content in FSN FREE monthly selection
  • Lead estimate 150 to 300

Inbound marketing options comparison

Promote your own content

10.7K
  • Dedicated email
  • Highlighted in weekly Newsletter
  • Landing Page with GDPR Opt-In
  • Inclusion in FSN FREE monthly selection
  • Minimum 2 serialised features
  • 4 weeks social media promotion
  • Lead estimate 30 - 60 service leaders
  • Pre-campaign planning meeting
  • Project management and consultancy
  • Post-campaign briefing for next steps
  • Creation of White Paper
  • Global Republishing Rights
  • Enhanced Squeeze Page for Paper
  • Trailer Promo Video for Paper
  • Creation of Video
  • Trailer Promo Video for Video
  • Enhanced Squeeze Page for Video

White Paper Creation

15K
  • Dedicated email
  • Highlighted in weekly Newsletter
  • Landing Page with GDPR Opt-In
  • Inclusion in FSN FREE monthly selection
  • Minimum 4 serialised features
  • 6 weeks social media promotion
  • Lead estimate 75 - 150 service leaders
  • Pre-campaign planning meeting
  • Project management and consultancy
  • Post-campaign briefing for next steps
  • Creation of White Paper
  • Global Republishing Rights
  • Enhanced Squeeze Page for Paper
  • Trailer Promo Video for Paper
  • Creation of Video
  • Trailer Promo Video for Video
  • Enhanced Squeeze Page for Video

White Paper & Video Creation

20K
  • Dedicated email
  • Highlighted in weekly Newsletter
  • Landing Page with GDPR Opt-In
  • Inclusion in FSN FREE monthly selection
  • Minimum 10 serialised features
  • 8 weeks social media promotion
  • Lead estimate 150 - 300 service leaders
  • Pre-campaign planning meeting
  • Project management and consultancy
  • Post-campaign briefing for next steps
  • Creation of White Paper
  • Global Republishing Rights
  • Enhanced Squeeze Page for Paper
  • Trailer Promo Video for Paper
  • Creation of Video
  • Trailer Promo Video for Video
  • Enhanced Squeeze Page for Video

The Field Service News Audience:

13.5K + active unique users per month

Our audience of senior field service management professionals actively coming back to find the latest information they need.

22.8K + subscribers interacting on email & online

Our database automatically removes any subscriber that has not been active for more than six months.

1.2K + resource downloads per month

Our content is widely regarded as leading content globally for the field service sector and is always well received.

Major US & European Audience

Our audience is primarily transatlantic with 52% being based in Europe, 34% being based in North America and 14% being based elsewhere. For those on our Strategic and Creative partner programs we also offer further targeting.

Executive & Director Level Subscribers

Our audience is comprised of senior service leaders with 22% of subscribers being in executive level or global leadership roles, 41% being in Director level or National leadership roles and 37% being managerial level

A small selection of companies we have worked with recently:

Frequently Asked Questions

When we send over data reports you will receive the following data; name, company, industry, job-title, seniority, work email, work phone, country, region and number of field service engineers in the division.

 

Our audience is generally comprised of Service Directors/VPs of Service so these will form the main bulk of the data you will receive.

If you are on any of our lead-generation you will get access to a dedicated hub page which will have all of your data (as well as assets and campaign plan) available.

During a campaign, data is updated on a bi-weekly basis as standard, although this can be increased to weekly if required. Data from lead-generation activities is contained on a master spreadsheet, which allows you to see where there are opportunities for cross-campaign new touch points.

To comply with GDPR regulations, a password is sent in a separate email.

Technically, sure, but it is not the optimum use of your marketing spend, to be honest. When the demographics you are focussing on become to narrow the most cost-effective route is re-targeting via social.

 

We (and any magazine or event brand) are more optimally used for either targeting the job role (like you would with us) or the industry (like you would with vertical titles). Although, there will be more wastage in the latter approach. For those on our Partnership Programs, we actually provide a lot of advice on guidance around how to make your marketing spend at large (i.e. not just FSN) work for you to meet your targets.

 

We can, however, leverage our own regular marketing spending to nudge the campaigns of our Partner Program to help you focus on certain demographics and are always happy to do so within reason.

We limit our content creation campaigns each year to a select number of companies in order to allow us to fully commit to working closely with our partners on delivering market-leading content and providing regular guidance on a monthly cadence call.

We never bite off more than we can chew, and by providing full project management, we are able to manage our workflow effectively for all our partners.

Absolutely! Any content we created for you, you have full global republishing rights and we actively encourage you to leverage this market-leading content as much as you can to ensure you maximise your marketing investment.

Unfortunately, if all physical event places are full, then we won’t be able to offer additional places across the year. We open up booking for these events approximately a year in advance, and you can request to be notified when they open.

You can, however, still take advantage of the traditional advertising services we offer. In addition to this, you can subscribe to our FSN Marketplace emails, where we provide the opportunity for sponsorship of the presentations and papers we produce for our FSN PRO members – which is a great way of aligning your company with industry-leading content.

Short answer, yes. Longer answer, we do so by ensuring that all communication is related to an FSN membership tier and by working within the parameters of Article 6f of the GDPR guidance which refers to legitimate business interests. We are happy to talk you through how our approach complies with GDPR.

 

It is a condition of working with us that you work within the parameters of our approach.

Next Steps: Hit the button below to schedule a call now

Copperberg Events sell out quickly, and our full-service campaigns and standalone packages are generally booked many months in advance. If you do want to find out more about working with Field Service News to help align your brand and audience to your marketing activities, it is important to begin the process as soon as possible. Simply hit the button below and send the email it generates and a member of our team will get back to you to arrange a call ASAP. 

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