Interview: The Importance of Service Marketing Ft. Michael Blumberg (2021)
Kris Oldland, Editor-in-Chief, Field Service News, is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.
Michael is a seasoned expert in the field service industry, and he consistently anticipates future trends and provides valuable insights on key areas of focus for industry leaders.
During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organizations.
Some of the topics covered in this insightful conversation include:
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Interview: The Importance of Service Marketing Ft. Michael Blumberg (2021)
Kris Oldland, Editor-in-Chief, Field Service News, is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.
Michael is a seasoned expert in the field service industry, and he consistently anticipates future trends and provides valuable insights on key areas of focus for industry leaders.
During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organizations.
Some of the topics covered in this insightful conversation include:
- Challenges and Issues in Service Marketing
- The Disconnect between Marketing Leadership and Service Leadership
- Deconstructing the Service Value Chain
- Is Remote Service Here to Stay
- What Should be the Focus for Service Directors to Achieve Successful Service Marketing?
The full length video is available exclusively for FSN PRO members and for a limited period is available on our FSN FREE subscription tier.
If you are already a member and cannot see the ‘watch now’ button please make sure you are logged in.
Not yet subscribed? Get instant access to this video debrief and a selection of premium content each month for free by joining FSN FREE today.
