Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Dr. Chris Raddats of the University of Liverpool a seasoned expert with experience from both the industry and academic sides of the aisle centered around servitization, digitalization, and service marketing.

During the discussion, the two discuss a wide range of topics related to Raddat’s sphere of insight including reflecting on the current learnings that are coming from a recent raft of academic literature.

In this excerpt from that full interview, Raddats gives us an overview of the key insights that have come from a raft of recent literature published in the academic realm