Digital, meet service.
Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Dr. Chris Raddats of the University of Liverpool a seasoned expert with experience from both the industry and academic sides of the aisle centered around servitization, digitalization, and service marketing.
During the discussion, the two discuss a wide range of topics related to Raddat’s sphere of insight including reflecting on the current learnings that are coming from a recent raft of academic literature.
In this excerpt from that full interview, the two discuss if we need to be clearer in our definitions around concepts such as servitization, advanced services, and outcome-based service delivery.
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Launched in 2013 Field Service News has been at the vanguard of industry news and analysis for the global field service sector for close to a decade. With an unparalleled collection of contributors from across industry, technology and academia FSN is the go to source of information for over 30K industry professionals.
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