Interview: From Product to Service - ft. Shaun West

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Prof Dr Shaun West, Professor for Product-Service System Innovation at the University of Lucerne.

 

Prof Dr West has recently published, with Paolo Gaiardelli and Nicola Saccani, ‘Modern Industrial Services – A Cookbook for Design, Delivery, and Management’, which illustrates the service challenges and provides an actionable change management roadmap for businesses.

 

During the discussion, Prof Dr West provides some insights into his book and discusses with Kris a wide range of topics related to servitization and advanced services.

 

Some of the topics covered in the one-hour long interview includes:

 

  • How can we define advanced services
  • The role of co-creation in servitization
  • Can you train entrepreneurialism?
  • Do contracts align with the value proposition?
  • The resilience of service businesses during economic downturns
  • The fundamentals of services haven’t changed over time

    and more…

 

The interview is available exclusively for FSN PRO members. For instant access this full interview and over 130 plus premium resources, 3 masterclasses and regular online discussion groups become an FSN PRO member for as little as £45 per month or £450 per year. Find out more and join here

The interview is available exclusively for FSN PRO members. For instant access this full interview and over 130 plus premium resources, 3 masterclasses and regular online discussion groups become an FSN PRO member for as little as £45 per month or £450 per year. Find out more and join here

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