Interview: Digitalisation, Servitization, and Service Marketing. Ft. Dr. Chris Raddats (2021)

Kris Oldland, Editor-in-Chief, Field Service News is joined by Dr Chris Raddats of the University of Liverpool. During the discussion, the two talk about a wide range of topics related to Raddat’s sphere of insight including reflecting on the current learnings that are coming from a recent raft of academic literature.



Areas of discussion include: 


Has servitization reached critical mass? The need for more robust definitions around servitization, Just how big is big data for field service operations? Why digitalisation further emphasises the importance of Outside-In thinking, The close relationship between servitization and digitalisation, Conflict and resolution around data ownership, Distilling the learning of servitization from recent academic studies, Echoes across servitization and digitalisation, Digitalisation and rethinking field service delivery

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