ThinkTank Reflections: Are the skill-sets we need for field service technicians changing?
ThinkTank Reflections: Are the skill-sets we need for field service technicians changing?
With challenges in recruitment being prevalent and the shift to machine intelligence becoming more critical to the ongoing success of field service operations, what does this mean for the skill sets of the engineers and technicians of the future? Do we need to see a mass de-skilling of the field workforce?
In a recent iteration of the Field Service News ThinkTank sessions, this was an essential part of the discussion. We all agreed there were many significant considerations and important decisions for field service companies to make.
“As we get to the point where the machines become smarter, we need less hardcore tribal knowledge across our techs, perhaps in the field – if we can supplement that knowledge via remote unless it is critical to get the best engineer on-site,” opened up Kris Oldland, Editor-in-Chief, Field Service News.
“Therefore, I wonder whether that tech role on site becomes more about the brand ambassador about the people skills, about being able to speak to the customer, to defuse the situation if it is a break-fix scenario or present to the customer what optimizations have been made if it is more a predictive maintenance call?” Oldland asked
“I think the trend will continue going that way,” said Jason Andrews, Service Director, Baylo.
“In medical devices, it was imperative that we could speak the clinician’s language in the lab – so we hired that way. In the last company I was with, it was decidedly an inability to talk to the customer, hurting us on repeat sales. We were a commoditized business, so we needed to differentiate through service to keep those customers with us, and that was very, very difficult,” Andrews added.
“Now where I’m at in robotics is we deliver a solution to the customer, but we’re not speaking the same language. We’ve got engineers in front of warehousemen, or they’re talking to managers in charge of manufacturing and warehouse operations – and we don’t speak the same language.
“We’ve recognized that gap, and are going to attempt to fill it to but that’s all based on the relationship to the customer for repeat sales and retention, so I think it stays that way and because that’s a cost of sales, we’re trying to align the service and sales discussions as well,” he explained.
“For me, the biggest challenge is the constraint on finding technicians,” commented Gyner Ozgul.
“As I mentioned earlier, we are hiring a less competent tech, and I also think the idea that we may have to even reach further down at some point, literally looking towards recruiting from high school, is real because we are going to run out very, very quickly, of talent, even if we do everything with AI, IoT, everything with the technology supplement and all of that works, we are still not going to have enough talent – probably within the next five years, which seems like a long time, but it’s not,” Ozgul warned.
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"We're thinking that if we are having to attract more inexperienced talent - we're going to have to really drive past that and make the role more attractive." - Gyner Ozgul, President & COO, Smart Care Equipment Services
“So for us, we are already starting to think, how do we go way downstream to build visibility into the mechanical industries in terms of compensation and what it does for their lifestyle and what it’s like to work for a field service company so that we can attract the younger talent into the industry, to begin with?
“It’s really early in our journey, but we’re thinking that if we are having to attract more inexperienced talent – we’re going to have to really drive past that and make the role more attractive,” he added.
The challenges with workforce retention, however, are not just a numbers issue; they result from the compounding of several separate issues.
“We’re a small business, but we’re very agile, and that gives us we deliver probably the best service in our industry – and that’s not just me saying that that is what we do, but it is not easy to do. It’s not easy to keep people because it’s just really unpredictable,” began Bradley McBain, Managing Director of MBA Engineering.
“To give you an example, I had a member of the team out today, and he had his day mapped out and was probably thinking, ‘I’ve just got to service that machine, nice, easy day, then I’m probably going to be home early,’ he might have some plans for his evening, but then I message him around about 10 o’clock this morning and tell him that once he is done with the planned maintenance, I need him to drive about two hours north, and go and take a look at the machine,” he added.
“It’s six o’clock now in the UK, so it’s probably not going to be out until seven half seven, and that is disruptive, it’s unpredictable, and nobody wants to do it because you can’t have a life around it.
"I don't think the days of the trusted advisor are obsolete. I think a skilled technician that's viewed as being a skilled technician, when they're at the customer site creates a value proposition that cannot be diminished." - Tom DeVroy, Senior Advisory Solution Consultant, ServiceNow
“So is the lack of engineers, because people don’t want to do it? Is it because we don’t have a pool of talent to look towards? Why is there a problem – for so many companies finding engineers?” McBain reflected.
“I think the commercialization of what all of our end customers expect is in direct conflict with what’s happening in the world regarding work-life balance, engineer availability etc.,” replied Ozgul.
“Those two things are set to come together in something of a reckoning. Our customers want a 24/7 service, and really fast response times, because technology has driven our behaviour towards that, our people want a better work-life balance, to be home with their families more and to work fewer hours – and neither of those things is set to change,” he continued.
“However, there has to be a reconciliation of that, either customers have to come down a little bit in their expectation, or employees are going to have to understand that their work life balance isn’t what we talk about broadly,” Ozgul added.
Indeed, there is a huge challenge ahead, and as both Ozgul and McBain suggest, something somewhere will have to give. However, when choosing what will need to be sacrificed, we must be careful we don’t lose sight of where the true value of field service lies.
As Tom DeVroy, Senior Advisory Solution Consultant, ServiceNow, commented, “I don’t think the days of the trusted advisor are obsolete. I think a skilled technician that’s viewed as being a skilled technician, when they’re at the customer site creates a value proposition that cannot be diminished.”
All members of the Field Service Think Tanks are speaking from their own personal opinions which are not necessarily reflective of the organisations they work for.
Want to know more? Read the full 12 page Executive Briefing report now for more great insights…
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