What is the Field Of Dreams failure for digital transformation?

What is the Field Of Dreams failure for digital transformation?

Multiple data sources are all reporting the same thing, somewhere between two-thirds and three-quarters of digital transformation projects are failing to deliver the predicted return-on-investment.

 

At the this year’s Field Service Symposium HSO’s Kevin Brown, a digital transformation specialist, hosted a series of Ask Me Anything session across two intense days of conversation.

 

Now in this exclusive Field Service News 45-minute insight-packed interview, Brown outlines the most common themes of those discussions and offers his guidance on avoiding common pitfalls.

 

In this excerpt from the full 45-minute discussion Brown explains what he terms the “Field of Dreams Failure’ in digital transformation which highlights why so many digital transformation projects, which are based on the ‘if you build it they will come’ mentality are set for failure. 

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This full 45-minute discussion is available for FSN PRO members and also for a limited period for FSN FREE members, which you can access on the green button below. If you cannot see the button please make sure you are logged in for access this content. 

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