FSN ThinkTank Session: Do Sales and Marketing Teams Actually Understand Advanced Services?

This session is available for FSN Pro+ members only. If you have an FSN Pro+ membership a button will be available underneath the session description for you to one click register to the Zoom meeting and add the event to your calendar.

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Format: Intimate discussion group of senior service leaders. We set a broad agenda and respect the experience and insight amongst the group to allow the discussion to move in the direction the group sees as most productive.

Duration: One and half hours

Initial points for consideration:

• Should we have specialist sales teams to sell servitization?
• Who on the customer side should we approach when selling servitization?
• What role should service leadership play in driving revenue from advanced services?
• Are the benefits of servitization effectively marketed?
• How closely and frequently should we be working with colleagues in sales and marketing?
• Do field service engineers need to understand advanced services? Are they best-positioned to sell the benefits?