We must not lose sight of customer needs during digital transformation

We must not lose sight of customer needs during digital transformation

Multiple data sources are all reporting the same thing, somewhere between two-thirds and three-quarters of digital transformation projects are failing to deliver the predicted return-on-investment.

 

At the this year’s Field Service Symposium HSO’s Kevin Brown, a digital transformation specialist, hosted a series of Ask Me Anything session across two intense days of conversation.

 

Now in this exclusive Field Service News 45-minute insight-packed interview, Brown outlines the most common themes of those discussions and offers his guidance on avoiding common pitfalls.

 

In this excerpt from that full 45-minute discussion Brown urges us not to lose sight of our customer needs when we move towards our own vision of digital transformation.

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