Making Servitization Happen: Building the Value Proposition
How do manufacturers turn customer insight into a value proposition that drives growth and reshapes the business model?
Making Service Visible, Making It Count
In many industrial organisations, service departments operate in the background, where they are vital but too often overlooked. But as Jan-Bernd Krämer from Lindemann pointed out during his talk on service transformation, invisibility is no longer sustainable. If service is to deliver on its full potential in revenue, customer satisfaction, and operational insight, it must be visible. It also needs intentional structure and a central place in the business.
From Data Overload to Actionable Intelligence: Making CRM Work for the Modern Enterprise
Collecting customer data is not the challenge nowadays. The challenge is converting all that data into intelligence that drives action in real time, where decisions must be made and relationships are either won or lost.
Breaking CRM Silos: How Enterprise-Wide Intelligence Drives Growth
When organizations move from fragmented systems to a unified, intelligent solution, they unlock the power to predict demands, synchronize teams, and scale in alignment with customer expectations.
AI-Powered CRM: The Journey Customers Actually Want
When a customer reaches out about a delayed shipment, legacy CRM systems often show each team only a fragment of the story. Sales might see the order, support sees the complaint, and logistics sees the shipment—but no one sees the full journey.
Fireside Chat: Doing More With Less – Building Service Excellence In A Remote Reality – Lars Möller, Managing Director, Agricon Equipment
Service transformation doesn’t start with tools. It starts with how people think.
Closing the Gap: 3D Printing as a Solution to Parts Scarcity and Downtime
At first, Jason Smith wasn’t looking to become an evangelist for 3D printing. He was just trying to fix a broken supply chain.
Beyond the Break-Fix: Why Predictive Maintenance Is Redefining the Aftermarket
From crude signals to smart systems, Johann Diaz shares how predictive maintenance is transforming aftermarket service—from emergency response to strategic foresight.
Transforming Field Service for Gen Z and Women in the Digital Age
The field service and manufacturing sectors have long been built on reliability, craftsmanship, and deep technical knowledge. Yet, they now face the dual challenge of talent attrition due to retirement and the urgent need to modernize to remain competitive.








