Unveiling the Spectrum of Servitization
Unveiling the Spectrum of Servitization In a new series of articles that are serialised from an exclusive new Field Service News white...
Defining Servitization in 2023
Defining Servitization in 2023 In a new series of articles that are serialised from an exclusive new Field Service News white paper...
Servitization Is A Spectrum Not A Journey
Kris Oldland, Founder Field Service News Explains Why He Believes Servitization Is Not a Journey But is Actually A Spectrum Of Field Service Offerings
White Paper: Reflect. Rethink. Revise (2022)
New Paradigm of Service Delivery
in partnership with: FIELDSERVICENEWS
An exclusive collection of essays authored by Kris Oldland, designed to help service leaders understand the challenges our industry faces in a post-pandemic world…
The spectrum of advanced service from customer success to outcome based services
Kris Oldland, Marc Tatarsky and Steve Mason discuss why customer success should be viewed as part of a spectrum of advanced services
Why we need to take the time to understand the challenges of all customer stakeholders
Kris Oldland, Marc Tatarsky and Steve Mason discuss the importance of establishing a strong understanding of the multiple stakeholders within the customer
Why alignment with the client is the most critical aspect of the customer success approach
In this excerpt from the full-length, hour-long discussion the group discuss the importance of ensuring you have a firm alignment with the customer and a detailed understanding of the various goals within their organisation at the heart of the customer success model.
How adopting an Outside-In perspective can foster a genuine strategy for customer success
Kris Oldland, Marc Tatarsky and Steve Mason discus how Peter Drucker’s famous Outside-In approach is an excellent tool for customer success models.
How should we approach educating the customer to help drive their success?
Kris Oldland, Marc Tatarsky and Steve Mason discuss how we should approach the sometimes sensitive issue of needing to educate our customers
Why customer success as a strategy is more akin to servitization than CSAT
Kris Oldland, Marc Tatarsky and Steve Mason discuss how customer success sits on a spectrum that also includes outcome-based services and servitization
