Tag: Service Marketing

Feature, Service Strategy

Challenges and Issues in Service Marketing

Is marketing service excellence an endless battle? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.   Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s down the...

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Feature, Leadership, Editor's Pick, Service Strategy

The Disconnect between Marketing Leadership and Service Leadership

Do service leaders and marketing leaders speak the same language? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.   Michael is a seasoned expert in the field service industry, and he always thinks forward to...

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Feature, Service Strategy

What Should Service Directors Focus on to Achieve Successful Service Marketing?

Is your service marketing on target? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.   Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s down the road and what...

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Feature, Service Strategy

How Big is the Difference between Upselling Service to Existing Clients and Selling Service to New Clients?

Do we need a different skill set for upselling? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.   Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s down the...

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Feature, Service Strategy, Trending

What Are the Sectors the Field Service Industry Should Learn From When It Comes to Service Marketing?

What can we learn from those outside of our usual sphere of influence? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.   Michael is a seasoned expert in the field service industry, and he always thinks forward to...

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Feature, Service Operations, Trending, Service Strategy, Trending

Deconstructing the Service Delivery Value Chain and Research What Your Customer Wants

Are you prepared to take things apart to meet customer needs? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group. Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s...

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Digital Transformation, Feature, Service Strategy, Trending

Is Remote Service Here to Stay?

We’ve come a long way in a short time. Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.   Michael is a seasoned expert in the field service industry, and he always thinks forward to what’s down the road...

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