
Do contracts align with the value proposition?
Prof Dr Shaun West and Kris Oldland discusses discuss why it could be a problem when contracts do not align with the value proposition.
Prof Dr Shaun West and Kris Oldland discusses discuss why it could be a problem when contracts do not align with the value proposition.
Prof Dr Shaun West and Kris Oldland discuss how service organizations had to change and adapt to new ways of delivering service, but its fundamentals of service haven’t changed over time.
Prof Dr Shaun West and Kris Oldland discuss entrepreneurialism and reflect on the possiblity to train people on how to become successful entrepreneurs.
Prof Dr Shaun West and Kris Oldland reflect on how service businesses have been resilient during tough times over the years, such as the pandemic and economic crises.
Prof Dr Shaun West, University of Lucerne, joined us on the Field Service News Digital Symposium and provided his perspective on how we can define advanced services today.
Shaun West discusses with Kris Oldland the vital role of co-creation in achieving successful servitization and, how without some level of co-creation, there are risks involved for the customer.
Kris Oldland, Editor-in-Chief, Field Service News reflects on the alignment of digital transformation and servitization – the two key trends driving innovation and evolution in our industry… There have been