The Disconnect between Marketing Leadership and Service Leadership
Do service leaders and marketing leaders speak the same language? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field...
What Should Service Directors Focus on to Achieve Successful Service Marketing?
Is your service marketing on target? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital...
How Big is the Difference between Upselling Service to Existing Clients and Selling Service to New Clients?
Do we need a different skill set for upselling? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News...
What Are the Sectors the Field Service Industry Should Learn From When It Comes to Service Marketing?
What can we learn from those outside of our usual sphere of influence? Kris Oldland, Editor-in-Chief, Field Service News is joined on the...
Deconstructing the Service Delivery Value Chain and Research What Your Customer Wants
Are you prepared to take things apart to meet customer needs? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field...
Is Remote Service Here to Stay?
We’ve come a long way in a short time. Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital...
Why field service companies are increasingly turning to servitization
Discovering servitization in the new normal FSN Research recently undertook a detailed study in partnership with HSO to understand...
Why co-creation is increasingly becoming the secret to successful service delivery design
Innovation through co-creation FSN Research recently undertook a detailed study in partnership with HSO to understand precisely what CSAT...
The Difference between Customer Satisfaction, Customer Experience and Customer Success
Is customer success the natural evolution of customer satisfaction? Kris Oldland, Editor-in-Chief, Field Service News is joined on the...
How the Pandemic Has Changed the Approach to Digital Adoption for Companies and Customers
Digital Transformation is at the heart of the new normal Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service...
