Research Debrief: Benchmarking the New Normal – Part One (2021)
Part One of a detailed video debrief on the Field Service News Research study Customer-Centricity, Technology and the New Normal of the Field Service Sector
The Emergence of A Hybrid Support Model – Fad or Future?
The Emergence of A Hybrid Support Model – Fad or Future? Marc Tatarsky, SVP Marketing, FieldAware, reflects on the findings of a major...
Guide to Mobile IoT: Choosing Between LTE-M and NB-IOT
Guide to Mobile IoT: Choosing Between LTE-M and NB-IoT In this final feature of a series of excerpts from a recent white paper published...
Durabook and Microsoft Windows: The Ultimate Partnership
The cyber landscape is constantly evolving; that’s why organizations across every sector need reliable, cutting-edge devices that can...
The spectrum of advanced service from customer success to outcome based services
Kris Oldland, Marc Tatarsky and Steve Mason discuss why customer success should be viewed as part of a spectrum of advanced services
Why we need to take the time to understand the challenges of all customer stakeholders
Kris Oldland, Marc Tatarsky and Steve Mason discuss the importance of establishing a strong understanding of the multiple stakeholders within the customer
How adopting an Outside-In perspective can foster a genuine strategy for customer success
Kris Oldland, Marc Tatarsky and Steve Mason discus how Peter Drucker’s famous Outside-In approach is an excellent tool for customer success models.
How should we approach educating the customer to help drive their success?
Kris Oldland, Marc Tatarsky and Steve Mason discuss how we should approach the sometimes sensitive issue of needing to educate our customers
Why customer success as a strategy is more akin to servitization than CSAT
Kris Oldland, Marc Tatarsky and Steve Mason discuss how customer success sits on a spectrum that also includes outcome-based services and servitization
Can customer success be defined in a horizontal industry like the field service sector?
Kris Oldland, Marc Tatarsky and Steve Mason discuss the challenges around defining customer success in a horizontal field such as the field service sector
